Senior Manager, Paid Social – Body & Skin Accounts

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of the paid media strategy, execution, and performance planning for iRESTORE's Body and Skin product categories across Meta, TikTok, Google, YouTube, and emerging platforms.

• Oversee budget pacing and optimize campaigns based on revenue, ROAS, CAC, traffic, CPC, and conversion rates to achieve performance objectives.

• Create and implement a testing roadmap for audiences, bidding strategies, campaign structures, creative assets, landing pages, and new in-platform opportunities.

• Convert performance insights into clear creative priorities, collaborating with our Senior Performance Creative Manager, internal creative teams, and external agency partners on innovative concepts and revisions of existing ad creatives.

• Spot opportunities to enhance scale throughout the customer journey, including ad creatives, campaign tactics, and post-click experiences.

• Prepare weekly and monthly forecasts, identify risks and opportunities, and propose budget or resource adjustments to the VP of Growth Marketing.

• Assess and communicate performance using platform dashboards, Google Analytics, Google Data Studio, landing-page tools, and attribution platforms.

• Develop reporting and automation systems that enhance operational efficiency and facilitate quicker, more informed decision-making.

• Share insights across Growth, Creative, and Digital Product teams while staying updated on platform changes, attribution, programmatic media buying, and new acquisition strategies.

⛳️ Requirements

• 8-10 years of DTC digital marketing experience, including a minimum of 5 years of hands-on experience in paid social and paid search.

• Demonstrated experience managing over $10 million in annual media spend and scaling acquisition while maintaining performance standards.

• In-depth platform expertise in Meta Ads, with the capability to build, launch, analyze, and optimize campaigns directly.

• Required experience with TikTok, Google, and YouTube Ads.

• Strong understanding of attribution modeling and revenue reporting, with the ability to correlate media investment to customer acquisition, conversion, and revenue generation.

• Experience in leading creative testing and translating performance insights into clear, actionable directives for creative teams and agency partners.

• Excellent communication and presentation skills, with the ability to simplify complex data into clear recommendations and business strategies.

• Highly analytical, organized, and proactive, with the ability to make timely decisions in a dynamic environment.

• An AI-forward working style, with practical experience in applying AI to targeting, copy, analysis, testing, and automation.

• Working knowledge of SEO fundamentals and the evolving role of answer engine optimization.

• Proficient in Google Analytics and Excel or Google Sheets.

• Experience with Triple Whale, Northbeam, Google Data Studio, or Supermetrics is a plus.

🏝️ Benefits

• Performance bonus linked to revenue metrics

• Medical, Dental, and Vision insurance

• Unlimited PTO plus paid holidays

• Remote-first role, with occasional travel required

• Stipends for fitness, continuous learning, and work-from-home setup

• Discounts on iRESTORE Products

• High-visibility role with opportunities for career advancement

• Collaborative, fast-paced team that values initiative and creative ideas