Senior Manager, Paid Social B2B

This is a fully remote position, open to applicants in United States.

📋 Description

• Overseeing the daily development and execution of social strategies for designated B2B clients, guided by senior leadership.

• Converting B2B buyer journeys into actionable, data-driven campaign frameworks encompassing awareness, consideration, and conversion phases.

• Implementing and refining multi-stage funnel strategies, including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting.

• Collaborating with analytics, paid search, and programmatic teams to create cohesive demand generation programs.

• Aiding in measurement and reporting by linking paid social performance to lead and pipeline metrics using tools such as Salesforce, HubSpot, Marketo, or Pardot.

• Supporting B2B new business initiatives, including research, development of points of view, and pitch assistance.

• Crafting client-facing performance summaries and insights, with direction from Directors, translating outcomes into clear business implications.

• Keeping up-to-date with platform enhancements and innovations across LinkedIn, Meta, Reddit, X, and other B2B-relevant environments, and suggesting opportunities to experiment with new features or targeting methods.

⛳️ Requirements

• 3-5 years of experience in paid social media advertising, particularly in B2B, SaaS, or lead generation initiatives.

• Proven experience in executing full-funnel B2B social campaigns that align with pipeline and lead quality objectives (MQLs, SQLs, efficiency metrics).

• Strong practical knowledge of LinkedIn Ads and Meta, with familiarity in additional B2B platforms and targeting strategies (ABM, firmographics, CRM lists).

• Working knowledge of B2B analytics and martech ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar).

• Comprehensive understanding of B2B creative strategies, testing methodologies, and messaging tailored for professional and buying committee audiences.

• Experience with social management, reporting, or automation tools such as Smartly or Google Ads Manager.

• Excellent communication skills, capable of clearly conveying performance insights to internal teams and clients.

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.

🏝️ Benefits

• Remote-first culture

• Unlimited PTO

• Extended Holiday break (Winter)

• Flexible schedules

• Work from anywhere options*

• 100% paid parental leave

• 401(k) matching

• Medical, Dental, Vision, Life, Pet Insurance

• Sponsored life insurance

• Short Term Disability insurance and additional voluntary insurance

• Annual Class Pass credits and more!