Senior Manager, Paid Social

📋 Description

• Take ownership of and implement the paid social strategy across platforms such as Meta, TikTok, and other emerging channels, effectively managing budgets to enhance customer acquisition and efficiency.

• Track and refine campaign, audience, and creative performance; scale successful initiatives and address areas of underperformance.

• Spearhead experimentation across various audiences, creative elements, messaging, and bidding strategies to foster ongoing performance enhancement.

• Assess performance across different attribution models to pinpoint growth drivers and convert insights into actionable strategies.

• Develop and sustain reporting systems, dashboards, and measurement frameworks in collaboration with analytics teams.

• Work alongside Creative, Studio, and Production teams to produce high-impact assets and ensure a strong fit between creative and platform requirements.

• Sustain a high volume of creative testing to facilitate growth.

• Collaborate across departments with Merchandising, Product, and Data teams to align on priorities, enhance measurement, and support critical initiatives.

• Share performance insights and growth prospects with leadership.

• Identify and experiment with new growth opportunities across various channels, formats, and audience strategies; continuously refine experimentation frameworks.

⛳️ Requirements

• A minimum of 6 years of experience in performance marketing or paid social growth.

• Extensive expertise in managing Meta Ads (Facebook and Instagram) at scale, with a focus on ROAS/CPA metrics.

• Experience in managing TikTok, Pinterest, YouTube, and other paid social channels.

• Strong analytical abilities and familiarity with attribution models and performance data.

• Demonstrated capability to manage and optimize substantial paid media budgets.

• Experience in driving performance-focused creative testing and collaborating closely with creative teams.

• A highly data-driven mindset paired with strong operational execution skills.

• Comfortable working in a fast-paced, high-growth environment.

🏝️ Benefits

• Comprehensive health and wellness benefits package.

• Opportunities for professional growth and development.

• Flexible working hours and remote work options.

• Collaborative and inclusive company culture.