Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement tiered ABM initiatives (1:few and 1:1) aimed at 50–100 priority financial services accounts, focusing on new logo and whitespace opportunities.

• Create quarterly campaign strategies driven by intent signals and account insights sourced from HubSpot and Salesforce.

• Establish success metrics and design "campaigns-in-a-box," which include briefs, assets, and playbooks for a smooth sales transition.

• Provide guidance for the development of customized landing pages, email sequences, and webinars.

• Set up segments and workflows as necessary (not responsible for complete design or building).

• Organize geo-targeted initiatives and collaborative sales and marketing efforts.

• Create dashboards to monitor ABM engagement indicators, booked meetings, created opportunities, and pipeline impact.

• Present clear reports that illustrate program ROI and shape ongoing strategy.

• Utilize Gong insights (with admin access) to uncover trends in objections, successes, and buyer behavior.

• Craft pitch decks and email sequences based on call data insights.

• Assist customer marketing by developing nurture sequences for at-risk and expansion accounts.

• Implement ABM strategies that connect sales-qualified leads to customer retention and upselling.

⛳️ Requirements

• Over 3 years of experience in B2B SaaS demand generation or digital marketing, with a demonstrated history of achieving pipeline results in ABM or enterprise account programs.

• A strategic thinker who is equally adept at hands-on execution; you take ownership of the plan and see it through.

• Sales-credible: confident in reviewing call recordings, extracting insights, and transforming them into engaging content and sequences.

• Practical experience with HubSpot and Salesforce; familiarity with Gong or a similar conversation intelligence tool is preferred.

• Excellent communicator with the ability to effectively collaborate within small, cross-functional teams.

• Fully remote-capable with a self-motivated working approach.

• Experience in financial services or data-driven B2B settings is an advantage.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Flexible work arrangements with a fully remote option.

• Professional development opportunities to enhance your skills.

• Collaborative team culture that values input and creativity.