Senior Manager, Paid Search

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the entire lifecycle of paid search campaigns, including strategic planning, launch, and operational management.

• Collaborate with clients and client-side subject matter experts to devise and present new optimization or testing opportunities.

• Communicate and engage with clients via email or phone, building strong relationships and ensuring client satisfaction.

• Lead a team of paid search marketers, providing direction, establishing objectives, and promoting their professional growth.

• Accountable for delivering timely feedback, coaching, and evaluating the goals and tasks of team members, conducting weekly one-on-one meetings to provide ongoing support and ensure compliance with scorecard tasks.

• Efficiently manage daily budget tracking and implement bid rule strategies for campaigns, ad groups, and keywords, regularly optimizing bids.

• Actively participate in testing keywords, ad copies, landing pages, and third-party tools to improve campaign performance.

• Offer comprehensive support for paid search campaigns, including account setup, strategy development, organization, and tactical execution.

• Utilize reporting, analytics, and trend tools daily to monitor campaign results and share insights during weekly client calls.

• Facilitate frequent internal communication and collaboration with other channel leaders working on the same client; enabling each team member to recognize how the activities of other channels impact theirs.

⛳️ Requirements

• 7-10 years of experience in Paid Search roles with a proven history of executing successful campaigns with budgets of $1 million or more.

• 2-3 years of preferred team management experience.

• Possession of Google Ads Search Certification, demonstrating proficiency and dedication to industry-standard practices.

• Additional relevant certifications are seen as advantageous (such as Google Display, Video, App, and/or Shopping).

• Experience managing and overseeing campaign types beyond Paid Search, including PMAX (additional advantage if experienced with Display, Video, App, Shopping, Demand Gen, etc.).

• Proven success in analyzing data and utilizing analytics tools to inform marketing decisions.

• Advanced computer skills, including proficiency in Google Suite, Microsoft Excel, and PowerPoint.

• Ability to effectively multitask, prioritize, and manage time across clients, various partner relationships, and internal initiatives.

• Exceptional communication and interpersonal skills, with the capacity to work efficiently with both external and internal teams.

🏝️ Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work.

• 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect.

• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.

• Retirement: Match up to 4% of your contributions at 100%.

• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity.

• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.