Senior Manager, Paid Search

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of ROAS, efficiency, and growth objectives within a multi-million-dollar paid search budget.

• Design and enhance campaign structures across Google Ads and Microsoft Ads.

• Develop and improve keyword strategies, bidding models, audience targeting, negative keyword structures, and query management.

• Review and manage automated bidding systems, ensuring that platform automation is aligned with business goals.

• Collaborate closely with the Product team to enhance post-click conversion rates and the overall landing page experience.

• Work together with the Data and Analytics teams on initiatives related to attribution, incrementality, and measurement.

• Discover and implement new growth opportunities within search inventory, seasonal demand trends, and audience expansion.

• Create reporting frameworks and performance insights that facilitate informed decision-making among Growth leadership.

⛳️ Requirements

• Over 5 years of in-house experience in paid search.

• Proven experience managing multi-million-dollar paid search budgets.

• Demonstrated accountability for ROAS, CPA, or similar business metrics.

• Background in marketplace, ecommerce, travel, or other high-intent transactional industries.

• Strong skills in cross-functional collaboration.

🏝️ Benefits

• Flexible PTO

• Competitive salary & equity package

• Monthly Gametime credits for any event ($1,200/yr)

• Medical, dental, & vision insurance

• Life insurance and disability benefits

• Diverse Family-forming benefits through Carrot Fertility

• 401k, HSA, pre-tax savings programs

• Company off-sites and meet-ups

• Wellness programs

• Tenure recognition