Senior Manager, Paid Media

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Define the vision and design the global paid media strategy across Paid Search, Paid Social, Programmatic, and ABM platforms.

• Foster pipeline growth in both enterprise and mid-market segments through strategic investments in LinkedIn Ads, Google Ads, Meta Ads, and other emerging channels.

• Create comprehensive media plans that are directly aligned with regional revenue targets and prioritized segments.

• Manage a multi-million dollar media budget with an emphasis on maximizing ROI and converting expenditures into predictable pipeline and revenue contributions.

• Set the essential KPIs, shifting the emphasis from lead volume to quantifiable pipeline, revenue, and customer acquisition outcomes.

• Oversee a continuous testing strategy (including creative, messaging, audience targeting, bidding strategies, and landing pages) to enhance conversion rates and cost efficiency across all campaigns.

• Collaborate with Marketing Operations to ensure precise attribution and measurement across various channels.

• Leverage data to spot scaling opportunities and proactively address performance risks to safeguard the media portfolio.

• Enhance reporting to provide clear, actionable, and data-driven insights to senior leadership and executives.

• Manage and mentor members of the paid media team, emphasizing career development and strategic growth.

• Implement and uphold operational standards, best practices, and thorough documentation to ensure excellence and scalability across the function.

• Act as the subject matter expert and strategic consultant for cross-functional partners, coordinating with Product Marketing and Campaign teams to ensure consistency in messaging.

• Guide Creative teams in developing high-performing ad formats tailored to specific channels and audiences.

• Work with regional marketing teams to adapt campaign strategies for global markets and optimize performance based on geographical and segment-specific nuances.

⛳️ Requirements

• Over 10 years of experience in B2B digital advertising, preferably within the SaaS sector.

• More than 4 years of experience in people management.

• Extensive expertise in LinkedIn Campaign Manager, Google Ads, and Meta Ads; familiarity with ABM platforms (such as Demandbase, 6sense, etc.).

• Strong grasp of B2B buying cycles and enterprise demand generation.

• Experience in managing substantial paid media budgets with demonstrated pipeline impact.

• Analytical proficiency in performance metrics, attribution models, and marketing analytics tools.

• Experience executing global campaigns with localization considerations.

• Capability to translate data into engaging executive-level narratives.

• Legally authorized to work in the UK on a continuous basis.

🏝️ Benefits

• Employer-paid Private Medical and Dental, with additional costs for family members.

• Monthly contributions towards your pension.

• 25 days of paid holiday plus Bank Holidays and a Flexible Time Away Program.

• 20 weeks of fully paid Maternity Leave.

• 12 weeks of fully paid Paternity/Adoption Leave.

• A personal paid Volunteer Day to support our community.

• Opportunities for professional growth and development, including access to Udemy online courses.

• Company-funded perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account.

• Teleworking options available from any registered location in the UK (role-specific).