Senior Manager, Organic & AI Acquisition

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the organic search strategy and performance across all markets served, encompassing content strategy, technical SEO priorities, and local search.

• Manage non-paid new member volume and the non-paid share of total acquisitions.

• Develop and oversee the content strategy and roadmap throughout the customer journey.

• Collaborate with Performance Marketing to direct the website's information architecture and organic content experience.

• Implement scalable systems for content creation, publishing, maintenance, and governance.

• Oversee the website's content architecture, taxonomy, structured content, CMS governance, templates, and publishing workflows.

• Establish editorial standards and workflows for both internal and external contributors.

• Manage content migration and lifecycle processes, which include consolidation, redirects, archival, and adaptation.

• Build an operational framework that connects content strategy, evidence, execution, measurement, and learning.

• Supervise the freelance copywriter and manage the entire editorial production workflow.

• Take charge of AI citation, recommendation, and referral visibility for Eleanor Health.

• Set up measurement for AI visibility and utilize findings to inform organic, content, reputation, and distribution strategies.

• Develop strategies for entity, citation, structured data, content, and authority signals.

• Monitor AI-generated representations of Eleanor Health and treatment topics, prioritizing corrective actions as needed.

• Lead the reputation and local presence strategy across all markets, including listings, Google Business Profiles, directories, reviews, and community engagement.

• Establish frameworks for cross-functional reputation management.

• Address any inaccurate, outdated, or negative third-party information.

• Manage the relationship with the public relations agency and assess its contributions.

• Oversee editorial distribution and syndication programs.

• Direct the marketing brand strategy and governance, which includes voice, messaging, visual standards, and consistent application.

• Maintain a scalable brand system and guide its application with design partners.

• Manage the relationship with design partners.

• Develop and mentor direct reports while leading distributed internal and external specialists.

• Collaborate with Performance Marketing, Access, Clinical, People, Payer Partnerships, Analytics, Technology, and other stakeholders.

• Maintain a quarterly operating plan that outlines initiatives, impacts, owners, dependencies, resources, and timelines.

• Enhance measurement and attribution for non-paid acquisition.

• Report on performance against acquisition and visibility targets.

• Synthesize data from performance, search, reputation, visibility, and customer journeys into actionable priorities and hypotheses.

• Maintain decision context and apply appropriate standards of evidence to performance claims.

⛳️ Requirements

• A minimum of 7 years of experience in organic growth, SEO, content strategy, content operations, or related digital growth disciplines.

• Proven experience in driving business outcomes rather than merely delivering a set of tasks.

• Demonstrated success in organic search, preferably including local, multi-location, or multi-market search.

• Hands-on experience with generative engine optimization, AI search visibility, or entity, citation, content, and authority signals.

• A genuine curiosity and willingness to experiment within the evolving AI visibility landscape.

• Experience in translating business objectives into effective content strategies.

• Proficient in managing content systems, workflows, governance, and contributors.

• Familiarity with CMS platforms, structured content, taxonomy, information architecture, and web publishing workflows.

• Experience in managing or directing teams and specialist partners.

• Comfort with imperfect attribution and ability to establish robust measurement approaches.

• Capability to identify data limitations and convert evidence into actionable decisions and testable hypotheses.

• Ability to lead cross-functional initiatives without direct authority.

• Sound decision-making skills in a regulated environment, especially concerning patient privacy, clinical accuracy, reputation, and public participation.

• Ability to prioritize across a broad scope and communicate trade-offs effectively.

• Skill in building systems and processes where they currently do not exist.

• Experience in behavioral health, addiction treatment, or healthcare marketing is advantageous but not mandatory.

• Experience in multi-state or multi-location organic and local search is a plus but not essential.

• Working knowledge of structured data and schema markup is beneficial but not required.

• Experience directing public relations, creative, SEO, or specialized agency/freelance partners is helpful but not a requirement.

• Familiarity with brand governance or design systems is advantageous but not essential.

• Experience with content migrations, CMS implementations, or major website redesigns is beneficial but not required.

🏝️ Benefits

• Generous Paid Time Off (prorated for new employees).

• 12 Vacation days.

• 12 Wellness (Sick) days.

• 3 Floating holidays.

• 9 Company-observed holidays.

• Jury Duty, Voting Leave, and additional forms of paid time off may be available.

• Eleanor-paid medical and dental insurance plans.

• Affordable vision coverage.

• 401(k) plan with a 3% match.

• Short-term disability coverage.

• Long Term Disability options (employee paid).

• Life Insurance options (both Eleanor-paid and employee-paid).

• Paid Family & Medical Leave (PFML).

• Mindfulness App Reimbursement.

• Employee Assistance Program (EAP) with eight face-to-face sessions.

• Coverage for virtual health and wellness visits through the medical plan.

• Remote work arrangement.