Senior Manager, Marketing Strategy – Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the strategic right-hand implementer for the VP of Marketing.

• Design and manage the marketing operating system encompassing content, media, social, paid, ambassadors, web, campaigns, and automation.

• Oversee intricate cross-functional marketing projects from defining problems through design, launch, testing, iteration, and scaling.

• Provide direct support or take ownership of high-priority marketing initiatives.

• Collaborate with marketing leadership to propose, prioritize, and define the project portfolio.

• Establish success metrics and test plans, report results transparently, document insights, create playbooks, and transition to permanent owners.

• Lead annual and quarterly planning and OKR processes, translating strategy into priorities, milestones, and measurable outcomes.

• Evaluate marketing performance, trends, and customer insights to pinpoint growth opportunities.

• Drive organizational change, including the transition to AI-enhanced operational methods.

• Manage the marketing budget and headcount planning in conjunction with Finance, including integrated resource plans and recommendations for tradeoffs.

• Collaborate with the People Team on headcount planning and scaling recruitment strategies.

• Oversee the evaluation of marketing vendors, procurement processes, and onboarding of new tools.

• Manage the leadership operating rhythm, including staff meetings, business reviews, offsite events, extended leadership meetings, all-hands meetings, and retreats.

• Serve as a strategic thought partner and advisor to marketing leadership.

• Provide honest feedback to executive leadership and facilitate stakeholder alignment, team management, and execution.

⛳️ Requirements

• 5–7 years of experience in strategy, chief of staff roles, management consulting, indie hacking, agencies, marketing/growth, or GTM operations.

• Proficient in a diverse array of marketing strategies and channels, including lifecycle marketing, SEO, SMS and push notifications, paid channels, social media, content and creator partnerships, earned media, thought leadership, events, B2B and/or B2C, SaaS marketing, digital marketing, and segmentation.

• Capable of first-principles thinking with the ability to deconstruct complex processes, determining what needs to change, automating with AI, or maintaining human involvement, while connecting insights across functions.

• Demonstrated success in leading complex cross-functional initiatives in dynamic, uncertain environments.

• Highly organized and detail-oriented, with robust program management abilities.

• Experience managing substantial marketing budgets, including forecasting, budgeting, headcount planning, and investment tradeoffs.

• Familiarity with hiring, recruiting, and onboarding processes.

• Exceptional presentation abilities and experience in crafting executive-level presentations.

• Proven experience in managing executive operating rhythms, leadership meetings, business reviews, offsites, and planning forums.

• Knowledge of common marketing technology stack tools.

• Willingness to travel approximately 2–5 times per year to operational countries.

• Must reside in one of the eligible countries and possess appropriate employment authorization; GiveDirectly cannot sponsor or take over sponsorship of employment visas in the U.S. or U.K.

🏝️ Benefits

• Annual benefits stipend: $21,393 in the United States, £2,760 in the United Kingdom, or $8,454 in Kenya.

• Target bonus of 10%.

• Flexible remote work options.

• Referral bonus of $3,000 for a Senior Manager or above role, or $500 for a Manager role, payable if the referral is hired.

• Reasonable accommodations provided during the application, interview, and employment processes.

• Commitment to equal opportunity employment.

• Opportunities for professional development and growth through high levels of ownership and responsibility.

• Team retreats, meetings, and field visits.