Senior Manager, Marketing Programs and Communications

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement a cohesive, multi-channel strategy that encompasses campaigns, webinars, email/nurture, social media, content, events, and corporate communications.

• Convert the go-to-market strategy into quantifiable programs that are delivered punctually and within budget.

• Manage paid and earned media partnerships, including sponsored content, newsletters, webinars, and video initiatives.

• Monitor program execution from creative development to performance evaluation.

• Compose and disseminate press releases.

• Cultivate relationships with agencies, analysts, and media outlets.

• Establish executive visibility and thought-leadership initiatives to enhance brand recognition.

• Ensure brand messaging and voice remain consistent across web, social media, press relations, and internal communications.

• Assess, report, and improve performance in relation to engagement metrics, lead conversion, marketing-qualified leads, and pipeline targets.

• Adjust programs based on insights and results.

• Supervise and execute strategies for customer retention and growth.

• Foster existing relationships and promote upsell/cross-sell opportunities.

• Collaborate effectively with product marketing, sales, and executive leadership.

⛳️ Requirements

• 5-7+ years of experience in B2B marketing within the technology or SaaS sectors, encompassing marketing communications and campaign execution.

• A minimum of 2 years of experience in healthcare or healthcare SaaS is required.

• Bachelor’s degree in marketing, communications, business, public relations, or a related discipline.

• Demonstrated success in creating integrated, multi-channel marketing programs that meet deadlines and budget constraints.

• Exceptional verbal and executive communication abilities.

• Self-motivated and organized approach in dynamic environments.

• Proficient in website CMS, marketing automation, and CRM tools (e.g., Webflow, WordPress, HubSpot, Marketo, Salesforce).

• Strong project management and stakeholder engagement skills.

• Capability to lead through influence across various cross-functional teams.

• Experience mentoring team members and managing freelancers or agencies.

• Willingness and capacity to travel for industry events, company meetings, or team collaboration as necessary to support marketing efforts.

🏝️ Benefits

• Competitive salary

• Medical, Dental, and Vision benefits

• 401k with Employer Match

• Generous PTO plan