Senior Manager, Marketing Operations – Digital

This is a fully remote position, open to applicants in Texas.

📋 Description

• Design, implement, and oversee the complete lead flow process from start to finish.

• Ensure that every lead is addressed and that each transition between Marketing and Sales is both automated and seamless.

• Collaborate with Sales to enhance lead quality, refine follow-up workflows, and boost conversion rates from MQL to pipeline contributions.

• Take ownership of the administration, integration, and enhancement of our key marketing tools, including our CRM (Salesforce), Marketing Automation Platform (Pardot), and ABM platform (DemandBase).

• Maintain data integrity and tracking across all platforms to evaluate CAC, conversion rates, and multi-touch attribution.

• Oversee and enhance paid digital campaigns across Google Advertising, LinkedIn Advertising, and Demandbase.

• Serve as the leader for our corporate website, optimizing site architecture, SEO & GEO, lead capture forms, and user paths.

• Manage database segmentation, conduct email testing and ensure deliverability, and develop lead scoring models.

• Create and uphold "The Playbook"—developing workflows and scalable processes.

• Assist in executing integrated marketing programs that span digital, content, email, events, and account-based campaigns.

⛳️ Requirements

• A minimum of 7 years of experience in marketing operations, demand generation, digital marketing, or revenue operations within a B2B or SaaS setting.

• Demonstrated experience in supporting revenue-driven demand generation and ABM initiatives.

• Strong analytical capabilities with the skill to convert data into actionable insights.

• Proven ability to work closely with Sales and senior leadership within a dynamic, matrixed environment.

• Proficiency in GTM technology tools such as Salesforce, Pardot, and Demandbase.

• Expertise in streamlining processes and systems for scalability and efficiency.

🏝️ Benefits

• Highly competitive salary

• Generous Paid Time Off (25 PTO days)

• 8 Hours Annually Volunteer Time Off (VTO)

• Comprehensive medical, dental, and wellness programs

• 12 weeks of paid parental leave

• Flexible work arrangements

• Formal and informal reward, recognition, and acknowledgment programs

• Enjoyable and engaging employee development events