Marketing Operations Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee and enhance HubSpot functionalities, including workflows, campaign creation, segmentation, and analytics.

• Refine lead management systems, focusing on routing, data organization, and campaign evaluation.

• Collaborate with Sales Operations to ensure precise CRM integration and data integrity.

• Implement and optimize paid advertising campaigns across key channels, monitoring performance against essential metrics.

• Design and distribute marketing emails that align with campaigns, events, and nurturing initiatives.

• Create and sustain dashboards and reports across HubSpot, CRM, and paid advertising platforms.

• Plan and execute trade shows and events, managing the process from initial planning to follow-up.

• Discover opportunities to streamline workflows and enhance consistency through automation.

⛳️ Requirements

• A minimum of 3 years of experience in marketing operations, digital marketing, or a related B2B field.

• Experience in a B2B SaaS or technology company setting.

• Practical experience with HubSpot or a comparable marketing automation tool.

• Knowledge of paid media, email marketing, CRM systems, and analytics.

• Exceptional attention to detail and the capacity to juggle multiple priorities.

• Proficient in working with data, dashboards, and performance indicators.

• Capability to collaborate across teams and enhance processes.

🏝️ Benefits

• 3 weeks of paid vacation.

• Comprehensive health and dental coverage.

• Health and personal spending accounts.

• Funding for professional development.

• RRSP program and stock options.

• Annual performance bonus.