Senior Manager, Marketing Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of comprehensive measurement and ROI reporting encompassing awareness, engagement, lead generation, opportunity progression, customer growth, and revenue.

• Develop dashboards and reports that link marketing activities to MQLs, opportunities, pipeline movements, closed-won revenue, and customer growth.

• Establish campaign tracking, attribution, source definitions, naming conventions, and reporting standards.

• Oversee and enhance HubSpot, 6Sense, WordPress, Zoom, analytics tools, and other related marketing applications.

• Sustain integrations, data flow, configurations, access, testing, governance, quality assurance, documentation, and the marketing technology roadmap.

• Lead onboarding, training sessions, office hours, and enablement initiatives for marketing, sales, and cross-functional teams.

• Collaborate with Revenue Operations on Microsoft Dynamics workflows, lifecycle phases, lead routing, scoring, assignment, qualification, notifications, and handoffs.

• Manage email calendars, nurture programs, audience eligibility, segmentation, suppression rules, approvals, and follow-up workflows.

• Assist in integrated growth campaigns, including audiences, segments, workflows, forms, landing pages, tracking structures, and reports.

• Supervise lifecycle management, automation, database governance, segmentation, data quality, enrichment, cleansing, retention, archival, and routine audits.

• Administer the VitalEdge WordPress website, which includes updates, landing pages, forms, redirects, plugins, tracking codes, integrations, analytics, and conversion tracking.

• Implement SEO, AEO, and GEO principles while monitoring organic search, AI search visibility, website engagement, user journeys, and conversions.

• Evaluate paid search, paid social, display, programmatic, and retargeting performance and reconcile results across advertising, analytics, HubSpot, 6Sense, and Microsoft Dynamics.

• Manage the setup, registration, production, recordings, post-event workflows, automation, lead routing, and performance measurement for webinars.

• Collaborate with Marketing, Sales, Revenue Operations, Finance, and IT to enhance operational standards, adoption, governance, and reporting.

⛳️ Requirements

• A minimum of 5 years of experience in marketing operations, digital marketing operations, revenue operations, or similar fields.

• Proven experience supporting complex sales cycles, various products, buyer groups, customer segments, and customer growth initiatives.

• Strong practical experience with marketing automation, CRM, attribution, analytics, and campaign measurement.

• Familiarity with HubSpot, 6Sense, or equivalent platforms.

• Experience working with Revenue Operations on CRM workflows, field governance, lifecycle phases, routing, and reporting.

• History of coordinating intricate email and nurture programs across diverse audiences and internal stakeholders.

• Experience in constructing full-funnel reporting that connects marketing activities and investments to pipeline, revenue, and ROI.

• Familiarity with account-based marketing and intent platforms such as 6sense.

• Hands-on experience in WordPress administration.

• Working knowledge of technical and on-page SEO, AEO, and GEO fundamentals.

• Experience in measuring paid media and producing webinars.

• Proven ability to train and enable users across multiple functions.

• Strong analytical, troubleshooting, documentation, communication, and project management abilities.

• Capability to manage competing priorities while upholding clear operational standards and timelines.

• Familiarity with Google Analytics, Google Search Console, Google Ads, Microsoft Clarity, LinkedIn Campaign Manager, and webinar platforms.

• Knowledge of data enrichment, consent management, website governance, and international marketing regulations.

• Experience managing vendor, agency, contractor, and technology budgets.

🏝️ Benefits

• No explicit benefits, perks, or compensation extras stated.