Senior Manager, Marketing Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance Boulevard's marketing operations strategy, systems, and processes.

• Link marketing investments to pipeline, revenue, retention, and customer lifecycle results.

• Collaborate with Marketing, Sales, RevOps, and Data teams to boost GTM performance and operational effectiveness.

• Discover, implement, and expand AI-driven workflows and automation possibilities.

• Create and refine processes that enhance campaign execution, reporting, lead management, and customer engagement.

• Promote the adoption of AI-enabled tools and best practices throughout the marketing organization.

• Manage and optimize Boulevard's marketing automation stack, which includes Marketo, Customer.io, and other related GTM systems.

• Develop reporting frameworks and dashboards that offer insights into funnel performance, marketing efficiency, and revenue impact.

• Build and lead a high-performing Marketing Operations team.

⛳️ Requirements

• A minimum of 8 years of experience in Marketing Operations, Growth Operations, or Lifecycle Marketing within the B2B SaaS sector.

• At least 5 years of experience in a leadership role.

• In-depth expertise in Marketo and Salesforce.

• Strong knowledge of lifecycle marketing, lead scoring, attribution, and funnel management.

• Experience in close partnership with Sales, RevOps, and Data teams.

• Demonstrated capability to link marketing efforts to pipeline and revenue results.

🏝️ Benefits

• 401(k) match along with dental, medical, vision, and life insurance options.

• Flexible vacation day policy.

• Fully remote work with a monthly stipend for home office expenses.

• Resources for family planning and specialized support programs.

• Equity opportunities for growth within Boulevard.

• Boulevard Bucks Learning and Development program.