Senior Manager, Marketing Operations

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Assist in the implementation of ABM initiatives utilizing Demandbase and associated tools

• Oversee the selection, segmentation, account lists, and deployment of campaigns for target accounts

• Collaborate with stakeholders in Marketing, New Business, and Sales to launch campaigns across key accounts

• Track account engagement, evaluate campaign performance, and assess pipeline contributions

• Manage daily operations and optimization of Salesforce, Demandbase, HubSpot, and other marketing systems

• Handle marketing technology administration, oversee integrations, vendor coordination, and process enhancements

• Ensure data integrity, campaign tracking, and the accuracy of reporting

• Enhance lead routing, scoring, lifecycle stages, and operational workflows

• Diagnose system, process, and reporting challenges while developing scalable solutions

• Contribute to the LMA and CRM strategy through user-focused campaigns and lifecycle marketing efforts

• Create and refine reports, dashboards, KPIs, attribution metrics, and reporting standards

• Assist in lead generation and nurturing activities across various channels and programs

• Optimize lead handoff, follow-up, conversion rates, pipeline creation, and progression

• Supervise and support a team member based in Colombia

• Foster cross-functional relationships and enhance marketing processes, governance, and operational efficiency

⛳️ Requirements

• 8–10+ years of experience in B2B marketing, marketing operations, revenue operations, or a related field

• Practical experience with CRM and marketing technology platforms, including Salesforce and marketing automation tools like HubSpot

• Experience in supporting or executing ABM programs with Demandbase or similar solutions

• Strong grasp of lead management, funnel stages, campaign operations, and reporting practices

• Proficient in managing data, dashboards, workflows, and system-driven processes with a keen eye for accuracy and detail

• Capability to convert business requirements into operational enhancements and actionable execution plans

• Strong collaboration skills across Marketing, Sales, New Business, Client Growth, and LMA teams

• Experience in managing vendor relationships, tools, or platform partnerships is advantageous

• Strategic mindset and sound judgment, with a readiness to engage in hands-on execution

🏝️ Benefits

• Competitive salary and performance-based bonuses

• Opportunities for professional development and career advancement

• Comprehensive health and wellness benefits

• Flexible work hours and remote work options

• Collaborative and inclusive work environment