Senior Manager, Marketing Communications

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Shape the future direction of the Mako brand

• Oversee messaging and omni-channel marketing strategy for the Mako portfolio

• Assist with new product launches, existing products, and customer engagement initiatives

• Develop and implement integrated marketing and communications strategies that align with business objectives and commercialization plans

• Convert market, customer, and competitive insights into messaging, positioning, and engagement strategies

• Mentor and develop team members in strategic communications planning, execution, and performance evaluation

• Utilize customer, market, and competitive intelligence to inform marketing strategies and value propositions

• Monitor industry trends and market dynamics to enhance customer acquisition, retention, and engagement

• Ensure adherence to guidelines for the use of competitive information

• Promote brand stewardship and portfolio positioning

• Develop and refine multi-channel marketing and communication strategies

• Assess emerging communication platforms, tools, and channel trends

• Guide channel selection based on objectives and audience needs

• Oversee content creation and refinement across various communication formats and audiences

• Direct writing, editing, design, presentation development, and visual storytelling

• Collaborate with commercial and leadership teams on strategic communications

• Create sales enablement tools, resources, and messaging

• Develop internal communication strategies, publications, and employee engagement initiatives

• Establish and track KPIs for campaign effectiveness and business impact

• Leverage data, analytics, and reporting tools to optimize marketing investments

• Lead, coach, and nurture a high-performing communications and marketing team

• Drive performance management, succession planning, and professional growth

• Influence cross-functional teams and spearhead process improvements

⛳️ Requirements

• Bachelor’s degree

• Over 10 years of professional experience

• Experience in omni-channel campaign development

• Strong marketing acumen with a big-picture perspective

• Experience in a highly matrixed environment

• Background in commercial communications

• Willingness to travel 20%

🏝️ Benefits

• Flexibility for remote, hybrid, or onsite work

• Opportunities for professional development

• Travel allowance or coverage as indicated by the 20% travel requirement