Marketing Communications Manager

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Spearhead the communications strategy and implementation for the development priorities within the Men’s Health market.

• Convert market research, customer insights, findings from patient journeys, and business objectives into strategies for target audiences, messaging frameworks, campaign plans, and communication outputs.

• Design and oversee integrated, audience-focused campaigns across various channels including digital, social media, email, website, print, video, paid media, field enablement, and events.

• Establish campaign goals, identify target audiences, create calls to action, define channel roles, set success metrics, and formulate optimization plans.

• Craft communications that elucidate Men’s Health conditions, treatment alternatives, and care pathways for both patients and healthcare professionals.

• Lead the creative and content production process from initial brief to final execution, which includes agency management, concept development, copywriting, design, production, review, approval, launch, and optimization.

• Oversee external agencies and vendors, managing scopes of work, timelines, budgets, quality of deliverables, and performance metrics.

• Collaborate with Digital Marketing and Marketing Automation teams on audience segmentation, customer journey mapping, lead generation, nurturing strategies, and performance measurement.

• Provide field teams and business partners with approved tools, campaign guidance, and communication resources.

• Facilitate cross-functional reviews and approvals, acting as a PromoMats owner, creator, and reviewer.

• Ensure compliance with Legal, Regulatory, Medical, Brand, and Compliance standards.

• Guarantee that communications adhere to Coloplast brand standards, delivering a consistent experience for customers and patients.

• Set campaign KPIs, track performance, share insights, and recommend enhancements.

• Manage communication plans, priorities, dependencies, budgets, and risks through effective project management and stakeholder updates.

• Conduct business according to ethical and professional standards while complying with relevant laws, regulations, codes, and company policies.

• Execute additional responsibilities as assigned.

⛳️ Requirements

• A Bachelor’s degree in marketing, communications, business, or a related field is required; an advanced degree is preferred.

• At least 5 years of progressive experience in marketing communications, integrated marketing, market development communications, patient marketing, or a similar field.

• Proven experience in developing integrated campaigns and communication programs that effectively transition audiences from awareness to action.

• Experience in a regulated environment such as medical devices, healthcare, or pharmaceuticals is strongly preferred.

• Demonstrated ability to lead cross-functional projects and manage creative, digital, media, or production agencies.

• Skilled in managing projects, budgets, timelines, review processes, and multiple priorities simultaneously.

• Willingness and ability to travel up to 10% of the time.

• Strong strategic communication, messaging, storytelling, and content development skills.

• Capability to distill complex clinical, market, and business information into clear, actionable communications for diverse audiences.

• Profound understanding of audience journeys, omnichannel communications, campaign measurement, and optimization strategies.

• Proficient in Microsoft Office.

• Experience with content review, digital asset management, marketing automation, analytics, and customer relationship management platforms is preferred.

• Ability to consistently uphold ethical integrity and embody Coloplast’s Mission, Vision, and Values.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance plans.

• Company-sponsored wellness programs and mental health resources.

• Paid leave of absence for qualifying events.

• Generous paid parental leave for both birthing and non-birthing parents.

• 401(k) plan with immediate company match vesting.

• Financial planning services.

• Corporate discount programs for various goods and services.

• Generous paid time off.

• Flexible work hours.

• Options for flexible work arrangements may be available.

• Continuous learning and career progression through training programs, mentorship, and tuition reimbursement.

• Recognition initiatives, peer acknowledgment, bonuses, awards, and special events.

• Team-building initiatives.

• Opportunities for volunteering.

• Company-sponsored events.

• Supportive work environment fostering a sense of belonging.

• Sustainability strategy.

• Additional compensation may include bonuses and/or incentives.