Senior Manager, Lifecycle Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and implement the strategy and operational framework for Lifecycle Marketing, ensuring alignment between Email Marketing and Customer Marketing with a unified perspective on the customer journey and shared KPIs.

• Oversee, mentor, and nurture the individual contributors responsible for Email Marketing and Customer Marketing, focusing on their goal-setting, prioritization, and professional development.

• Take ownership of our email channel strategy in Iterable — including segmentation, personalization, and a testing roadmap that elevates the quality across all programs delivered by the team — in collaboration with Marketing Operations.

• Lead customer marketing initiatives (renewal, expansion, cross-sell) that enhance both individual and team engagement and investment in core and portfolio products.

• Collaborate closely with leaders in Customer Advocacy and Customer Education to synchronize lifecycle programs with product updates, commercial strategies, and account health indicators.

• Present lifecycle performance metrics to senior leadership, linking program-specific metrics to activation, retention, and expansion results.

⛳️ Requirements

• 8+ years of experience in lifecycle, CRM, or email marketing, with a minimum of 3 years managing individual-contributor marketers, preferably in a SaaS environment.

• Extensive hands-on strategic expertise with Iterable or a similar Email Service Provider (e.g., Braze, Salesforce Marketing Cloud, Marketo), including experience in segmentation, personalization, and testing methodologies.

• Proven history of leading or collaborating closely on customer marketing initiatives (renewal, upsell, cross-sell) linked to measurable revenue results.

• Ability to translate program and cohort data into a coherent, prioritized lifecycle strategy for senior stakeholders.

• Experience working cross-functionally with teams such as Customer Advocacy and Customer Education, as well as Product, Data, Sales, and Customer Success, to deliver aligned customer communications.

• Bonus: familiarity with HubSpot, as it is utilized for prospect-facing engagements.

🏝️ Benefits

• Medical, dental, vision, life, and disability insurance

• RRSP matching

• Flexible spending & health savings account

• Paid holidays

• Paid time off

• Employee assistance program

• Other company benefits