Senior Manager, Institutional Markets

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive the marketing strategy for the company's HED/TEST PREP/GOV/LIB sectors.

• Collaborate effectively with Sales, Customer Success, Product Development, and the Marketing team.

• Take ownership of the planning, execution, and reporting of marketing initiatives.

• Work alongside the Marketing team to create integrated campaigns.

• Analyze market trends and buyer requirements across diverse sectors.

⛳️ Requirements

• Over 5 years of pertinent professional experience in higher education or ed tech marketing.

• Proven track record of developing and executing impactful campaigns.

• In-depth knowledge of the higher education, test preparation, government, and library sectors.

• Proficient in establishing effective processes that enhance marketing operations.

• Background in market research and marketing intelligence.

• Bachelor's degree or equivalent professional experience.

🏝️ Benefits

• Health insurance.

• Retirement plans.

• Paid time off.

• Flexible work arrangements.

• Opportunities for professional development.