Senior Manager, Influencer and Partnerships

This is a fully remote position, open to applicants in United States.

📋 Description

• Work closely with external creative agencies, So Good So You’s Brand Manager, and the Social team to implement and enhance influencer initiatives as part of fully integrated, 360° marketing strategies.

• Spearhead the strategy for ongoing seeding programs and seasonal mailer initiatives, ensuring a premium experience for influencers.

• Collaborate with the Social team to monitor content and maintain consistent communication with influencer partners.

• Oversee the management and reporting of influencer relationships, guaranteeing precise record-keeping.

• Direct the paid influencer marketing program, which includes sourcing, negotiating, contracting, briefing, and executing influencer campaigns.

• Administer the influencer budget, ensuring resources are allocated effectively to optimize results.

• Prepare monthly internal reports that provide insights into both organic and paid influencer activities and the overall landscape.

• Supervise contractors and agency partners who assist with influencer execution, ensuring quality and brand alignment.

• Take the lead on brand partnerships with confidence and independence, employing your own framework and perspective to identify, pursue, and advocate for suitable opportunities.

• Utilize your existing network and knowledge of the category to cultivate a pipeline of co-marketing partnerships with well-aligned wellness, fitness, lifestyle, and media brands.

• Manage partnerships from inception to completion, including initial outreach, pitching, negotiation, contracting, campaign execution, and reporting.

• Build and sustain a strategic partnership pipeline, nurturing relationships to enhance long-term brand equity and visibility.

• Collaborate across Brand, Social, and Retail teams to ensure partnerships are integrated into broader marketing efforts.

• Establish KPIs, reporting frameworks, and insights for the continual optimization of the partnership program.

• Remain informed about cultural trends and emerging partnership models that could create innovative opportunities for So Good So You.

⛳️ Requirements

• 5-7+ years of experience in influencer marketing, brand partnerships, or integrated marketing, preferably within the CPG, nutrition, or wellness sectors.

• Proven track record of leading and scaling influencer marketing programs, encompassing both paid and organic strategies.

• Hands-on experience managing brand partnerships end-to-end, including identifying opportunities, leading outreach, negotiating terms, and overseeing campaigns from execution to measurement.

• Experience in establishing or launching a partnerships function, or clear examples of successfully managing new programs with minimal structure.

• Comprehensive understanding of trends, creator economy dynamics, and platform algorithms.

• Familiarity with influencer platforms/tools (e.g., CreatorIQ, Aspire, GRIN, Sprout Social, etc.).

• Strong negotiation skills and experience in contract management for influencer and partnership agreements.

• Demonstrated experience in managing contractors, agencies, or vendor relationships.

• Proficiency in defining and tracking partnership KPIs, such as reach, engagement, co-brand conversion, and earned media value, along with the ability to translate these metrics into clear business impact and ROI narratives.

• Exceptional relationship-building and communication skills.

• Bachelor’s degree in Marketing, Communications, or a related field.

🏝️ Benefits

• Health, dental, and vision insurance

• 401k

• Paid time off (PTO) and holidays

• Short Term Disability, Long Term Disability, Life Insurance and AD&D, Primary and Secondary Caregiver Leave

• Hired candidates may qualify for additional compensation in the form of an annual bonus