Senior Manager, Growth Strategy – Organic, AI

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Crescendo's comprehensive SEO strategy encompassing keyword strategy, topic clusters, technical SEO, and competitive positioning.

• Discover high-impact search opportunities within CX, AI, contact center, and support automation sectors.

• Collaborate with Product Marketing and Content Marketing to create search-driven content briefs for launches and strategic initiatives.

• Develop and implement Crescendo's AI search and discoverability strategy across platforms like ChatGPT, Perplexity, Gemini, Claude, and emerging technologies.

• Enhance Crescendo's visibility on Reddit and specialized community forums as a primary channel for AEO.

• Work with Content Marketing to brief and design content intended for AI retrieval and citation.

• Track AI search share-of-voice and establish best practices for an AI-first discovery environment.

• Create scalable, AI-powered content production systems utilizing Claude, ChatGPT, AirOps, and automation workflows.

• Lead strategies for backlink acquisition, review generation (G2, TrustPilot), and third-party validation.

• Achieve 12-Month Success Outcomes by significantly increasing non-branded organic visibility and the organic-sourced pipeline.

⛳️ Requirements

• 5–7 years of experience in SEO, organic growth, content marketing, or demand generation within the B2B SaaS domain.

• Demonstrated success in building organic growth programs rather than merely maintaining them.

• In-depth knowledge of technical SEO, content strategy, and search optimization.

• Strong analytical abilities with a background in linking performance data to pipeline outcomes.

• Experience in managing content workflows and cross-functional content initiatives.

• Preferred: Experience with AI-native content workflows and content automation.

• Familiarity with AEO and AI search optimization tools (AirOps, Profound).

• Background in community and forum strategies (Reddit, Slack communities, industry-specific forums).

• Proficiency in using SEMrush, Ahrefs, Screaming Frog, HubSpot, Webflow, GA4, and Google Search Console.

• Experience in enterprise software, CX, contact center, or related sectors.

🏝️ Benefits

• Flexible work arrangements.

• Opportunities for professional development.