Senior Manager, Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Enhance the enterprise by expanding the subscriber base and maximizing customer lifetime value.

• Provide exceptional, tailored consumer experiences throughout the customer journey.

• Advance iFIT’s connected health and fitness platform through innovative product marketing.

• Strengthen trust and preference for the NordicTrack, ProForm, and iFIT brand portfolio.

• Cultivate a high-performing marketing organization and a thriving operational culture.

• Create innovative concepts, messaging, and content across paid social, paid search, app acquisition, and various growth channels.

• Develop strategic creative briefs that outline objectives, target audiences, messaging, formats, and success metrics.

• Leverage data, customer insights, and market trends to identify audience opportunities and enhance acquisition performance.

• Collaborate with Performance Marketing on the development of creative assets, campaign trafficking, launches, and optimization.

• Direct the go-to-market strategy for new product features and launches, aligning efforts across Marketing, Product, and Customer Success.

• Ensure uniform messaging and creative across performance marketing, product marketing, and customer interactions.

• Work alongside Creative, Product, Data, Customer Success, agencies, and platform partners from strategy to execution.

• Assess CAC, LTV, ROAS, conversion rates, activation, and retention to propose growth strategies to leadership.

⛳️ Requirements

• Over 7 years of experience in growth or performance marketing, encompassing creative strategy, creative briefing, campaign trafficking, and subscription or mobile app growth.

• Demonstrated success in leading go-to-market strategies and launching effective subscription-based products across various channels.

• Proficient in positioning, segmentation, and lifecycle marketing.

• Strong project management capabilities across simultaneous launches.

• Highly analytical and data-literate.

• Exceptional written and verbal communication skills.

• Strong copywriting abilities for various stages of the customer journey.

• Experience collaborating with Sales or Commercial teams and creating enablement materials and go-to-market toolkits.

• A genuine passion for fitness and wellness.

• Authorized to work in the United States without the need for sponsorship.

• Preferred: experience in subscription-business growth, consumer mobile applications, integrated growth and go-to-market strategies, consumer technology, or health/fitness/wellness, along with leadership of cross-functional initiatives.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible working arrangements.

• A dynamic and supportive work environment.