Head of Growth – Media Buying

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Create and implement comprehensive scaling strategies from $0 to 7- and 8-figure revenue in DTC and retail/marketplace sectors.

• Oversee multi-million-dollar marketing budgets and identify the most effective allocation of funds.

• Guide bidding strategies, campaign frameworks, and media purchasing methods across platforms such as Meta, Google/YouTube, Amazon, and Paid Social.

• Develop acquisition and retention strategies specifically for supplement and wellness brands.

• Enhance subscription and rebill processes, trial offers, Amazon store integration, and compliant performance messaging.

• Manage the entire customer journey, from ad engagement to landing page conversion, offer structuring, and post-purchase retention.

• Increase customer lifetime value while reducing CAC payback periods.

• Supervise and mentor Media Buyers, Creative Strategists, Search/Amazon Specialists, and Video Editors.

• Evaluate MER, ROAS, blended CAC, and attribution models (first-party/third-party) to make strategic adjustments.

• Provide a resume and Growth Summary or portfolio showcasing successfully scaled brands.

⛳️ Requirements

• Over 5 years of experience in growth marketing.

• Previous leadership experience in a major e-commerce firm or a rapidly growing enterprise brand.

• Successfully scaled at least one brand to an ARR of $10M+ or managed monthly paid advertising budgets exceeding $500k.

• Extensive and proven background in the health, wellness, or supplements sector.

• Familiarity with Meta and Google advertising compliance and regulatory standards.

• Insight into subscription economics, repeat purchasing, cohort analysis, and consumer psychology related to health products.

• Proficient in Meta Ads, Google Search/Shopping/YouTube, Amazon Advertising, and Paid Social platforms, including TikTok and Pinterest.

• Thorough understanding of ad platform algorithms, audience targeting, dynamic creative testing, automated rules, and ad account infrastructure.

• Practical experience with Shopify, CRO best practices, Triple Whale, Northbeam, and post-purchase surveys.

• Capability to deliver data-driven creative guidance on messaging hooks, direct-response content, and visual strategies.

• Bachelor’s Degree in Business, Marketing, Economics, Mathematics, or a related quantitative discipline.

• Specialized certifications or extensive training in Data Science, Behavioral Economics, or advanced Performance Marketing are highly regarded.

🏝️ Benefits

• Remote-first and asynchronous work setup.

• Daily 3–4 hour overlap with the core team for strategic coordination and decision-making.

• Equal opportunity employer.