Senior Manager, Growth Creative Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the paid social creative strategy and roadmap, setting testing priorities for patient growth.

• Conduct weekly creative briefings across Meta, TikTok, and various other paid platforms.

• Maintain a repository of concepts, assets, and creators to ensure that testing and creative volume align with media spending.

• Evaluate hook rate, hold rate, CTR, CVR, and downstream CAC to determine effective strategies and their rationale.

• Manage UGC and creator-driven content as a performance channel, encompassing sourcing, scripting, briefing, and testing.

• Oversee asset libraries, facilitate creator and agency transitions, and streamline review workflows.

• Conceptualize and present ideas across Meta, TikTok, YouTube, and other major channels from conception to execution.

• Develop and manage the creative testing loop, transforming performance insights into hypotheses, briefs, and consistent messaging guidelines.

• Coordinate with cross-functional teams and external partners to enhance creative effectiveness.

• Create scalable programs and creative frameworks for the wider marketing organization.

• Collaborate with Growth to tackle mental healthcare marketing challenges, including stigma, trust issues, and advertising restrictions.

• Assess emerging capabilities and tools, including ethical AI practices, to enhance creative workflows and expedite deployment.

⛳️ Requirements

• Bachelor’s degree or equivalent professional experience.

• Over 5 years of in-house B2C digital marketing and creative strategy experience.

• Significant experience in developing direct response creative for Meta and TikTok.

• Practical experience in conceptualizing creative ideas, drafting effective briefs, and crafting persuasive presentations.

• Proficient in analyzing hook rate, hold rate, CTR, CVR, and CAC metrics.

• Experience managing the complete creator pipeline: sourcing, scripting, briefing, and testing creator content at scale.

• Strong project management abilities with a knack for removing obstacles.

• Demonstrated capacity to analyze creative performance data, derive insights, inform strategy, and influence cross-functional stakeholders.

• Aptitude for engaging senior-level representatives and motivating action through storytelling.

• An entrepreneurial mindset that balances high-level ideation with practical execution.

• Nice to have: experience utilizing AI tools, including generative AI.

• Nice to have: background in B2C health tech or subscription-based businesses.

• Must have authorization to work in the U.S.; visa sponsorship or transfer requests should be included in the application.

🏝️ Benefits

• Medical, dental, and vision insurance effective from the first day of employment.

• 401K plan with matching contributions.

• Generous paid time off (PTO) along with paid holidays.

• Paid parental leave policy.

• Opportunities for learning and professional development through the Learning team.

• A collaborative atmosphere in a fast-paced startup environment.

• Support for team well-being.

• A diverse, inclusive, and equitable workplace.