Creative Strategist, Paid Ads

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Lead the creative strategy and testing initiatives for 3–5 eCommerce brands across Meta, TikTok, and various other paid social platforms.

• Formulate data-driven creative hypotheses, plan structured tests, and quickly iterate to optimize high-performing ads.

• Craft clear and actionable creative briefs for creators, editors, and designers, encompassing everything from the hook to the call to action (CTA).

• Analyze ad performance and creative metrics to uncover successful angles, patterns, and potential opportunities.

• Collaborate with Account Managers to link creative insights to campaign KPIs and client reporting.

• Uphold a high standard of creativity while ensuring a consistent weekly output.

• Ensure swift production timelines without compromising clarity or quality.

• Oversee the entire creative strategy process: hypothesis, testing, learning, and scaling.

• Work in partnership with creators, editors, designers, and account managers to develop, test, and scale advertisements.

⛳️ Requirements

• 1–3 years of experience in developing, optimizing, or directing paid social creative, preferably within the eCommerce sector.

• Demonstrated success in producing creative content that yields measurable results (CTR, CVR, CPA, ROAS, etc.).

• Strong portfolio showcasing paid social creatives, particularly UGC-style ads for platforms such as TikTok and Meta.

• Solid understanding of paid social creative fundamentals: copywriting, hooks, framing, pacing, structure, and storytelling.

• Comfortable collaborating with UGC creators, editors, and designers while providing clear feedback.

• Possess an analytical mindset: capable of translating performance data into actionable creative next steps.

• Excellent communication, organizational, and time-management abilities.

• Experience in running or supporting creative testing frameworks is a plus.

• Background in agency settings or multi-brand environments is an added advantage.

• Familiarity with eCommerce customer psychology and funnel thinking is a bonus.

• Ability to present creative insights to both internal and client-facing teams is a plus.

• Candidates must reside in the U.S. or Canada.

• Application requires a resume and a portfolio showcasing your best paid social creatives.

🏝️ Benefits

• Competitive compensation commensurate with experience.

• Fully remote team with an asynchronous-friendly workflow.

• $500 quarterly education stipend for courses, workshops, or coaching.

• Direct influence on the growth of dynamic eCommerce brands.

• High level of ownership, rapid growth opportunities, and a team that values smart experimentation and clear communication.