Director, Creative Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the creative strategy for the Hims brand across various performance marketing channels.

• Leverage performance data, customer insights, and market trends to create innovative hypotheses, concepts, scripts, and production-ready briefs.

• Craft authentic and approachable creative that motivates men to prioritize their health.

• Set standards for creative strategy and briefing based on customer insights, clear hypotheses, and measurable success metrics.

• Lead a cross-functional creative team comprising editors, producers, and studio personnel.

• Establish feedback mechanisms among Creative, Growth, and Media Buying to enhance performance.

• Collaborate with Growth, Creative, and Analytics leaders to test, learn, and iterate based on performance data.

• Work alongside Product, Clinical, Legal, and Brand teams to ensure the creative output is accurate and compliant.

• Conduct regular performance reviews highlighting successes, lessons learned, strategic adjustments, and growth opportunities.

• Develop scalable creative frameworks to replicate successful concepts across different products, audiences, and markets.

• Navigate healthcare marketing regulations in collaboration with Legal, Medical, and Marketing teams.

⛳️ Requirements

• A robust portfolio showcasing performance creative that has excelled in paid social channels, including the associated data and customer insights.

• Over 8 years of experience in creative strategy, content strategy, or performance creative.

• Proven experience in leading teams and establishing creative functions.

• Extensive expertise in creating content for platforms such as Meta, TikTok, YouTube, and other performance channels.

• In-depth knowledge of platform-specific creative best practices.

• Strong data fluency with the ability to identify actionable trends in ad performance metrics.

• Experience overseeing multidisciplinary creative teams and collaborating across marketing, design, and product divisions.

• Competence in working with remote or distributed post-production teams.

• A strong ownership mindset with the capacity to make swift decisions based on incomplete information.

• Exceptional business acumen linking creative choices to customer behavior, business outcomes, and long-term brand growth.

• Experience in telehealth, healthcare, weight loss, or other regulated or sensitive sectors is a plus.

• Familiarity with establishing in-house creative teams or transitioning work from external agencies is advantageous.

• Experience in adapting and localizing creative for international markets is beneficial.

• Understanding of UGC and creator-driven production models, including remote capture, is a bonus.

• Candidates must possess legal authorization to work in the U.S. without restrictions for any employer.

🏝️ Benefits

• Equity compensation for full-time positions.

• Unlimited paid time off (PTO).

• Company holidays.

• Quarterly mental health days.

• Comprehensive medical, dental, and vision benefits.

• Parental leave.

• Employee Stock Purchase Program (ESPP).

• 401(k) plan with employer matching contributions.

• Offsite team retreats.

• Flexible and remote work options.