Senior Manager, Global Partner Marketing Campaigns – Programs

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Develop and implement comprehensive partner marketing campaigns from start to finish, aligning corporate demand-generation objectives with channel-specific, co-branded initiatives.

• Provide partners with essential messaging, resources, and strategies to cultivate a qualified pipeline.

• Establish and oversee the global partner marketing program strategy, which includes ongoing and campaign-in-a-box approaches across various regions.

• Manage the TCMA platform, directing implementation, content distribution, partner onboarding, and daily administrative tasks.

• Enhance the TCMA experience to boost partner adoption and engagement.

• Collaborate with regional channel teams, field marketing, sales, and external partners to achieve goals and ensure effective campaign delivery.

• Evaluate performance against pipeline and ROI objectives, and communicate results, insights, and recommendations to senior leadership.

⛳️ Requirements

• Demonstrated success in partner, channel, or field marketing within B2B technology, preferably in the cybersecurity or SaaS sectors.

• Hands-on experience managing through-partner demand-generation campaigns.

• Capability to independently lead intricate, global partner marketing campaigns and programs from strategy formulation to execution and optimization.

• Familiarity with implementing or managing a TCMA or through-channel marketing automation platform, such as Unifyr, StructuredWeb, Impartner, or ZINFI.

• Practical knowledge in content syndication, partner onboarding, and marketing technology platform oversight.

• Strong grasp of global partner programs and campaign execution across diverse regions and partner categories.

• Excellent project and stakeholder management skills, with the ability to influence without formal authority in a matrixed, global organization.

• Robust data and analytics skills, including the ability to link marketing activities to pipeline and ROI outcomes.

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

• Successful completion of relevant background checks.

🏝️ Benefits

• Comprehensive benefits package.

• Eligibility for incentive programs.

• Additional benefits in line with company policy and local regulations.

• Equal Opportunity and Affirmative Action Employer.

• Interview accommodations available for disabilities or other reasons.