Senior Manager – GEO Strategy, Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the strategy and execution of Generative Engine Optimization (GEO) across the USBO portfolio.

• Convert enterprise priorities and standards into coordinated actions among brands, functions, GEO platforms, agencies, and external partners.

• Act as the primary GEO liaison for USBO.

• Engage directly with designated GEO platforms.

• Facilitate regular cross-functional reviews.

• Transform GEO insights into actionable marketing and communication strategies.

• Ensure effective follow-through with U.S. brand teams.

• Convert the overarching enterprise GEO strategy into actionable priorities for USBO brands, aligning stakeholders around significant opportunities.

• Recognize GEO opportunities and translate insights into actionable steps across marketing, content, digital experiences, communications, and source authority.

• Coordinate with stakeholders in Marketing, Medical, Corporate Communications, Decision Sciences, Digital, Content, and Legal/Regulatory.

• Oversee GEO activities across designated platforms, agencies, and external partners, ensuring quality and timely execution.

• Implement enterprise GEO processes, governance, standards, and measurement throughout the portfolio.

• Manage GEO priorities and planned initiatives across USBO brands.

• Evaluate platform findings, determine business implications, and initiate follow-up actions.

• Align decisions and responsibilities, document actions, and ensure follow-through on delivery and escalations.

• Integrate GEO recommendations into marketing plans, content strategies, digital experiences, channel activities, and launch preparations.

• Analyze GEO reporting, track performance, and identify opportunities for optimization.

• Oversee routine platform and agency activities, including inputs, deliverables, timelines, quality assurance, knowledge transfer, and escalation of resource or scope requirements.

⛳️ Requirements

• Doctorate degree with 2 years of experience in Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or a related field, OR a Master's degree with 4 years of relevant experience, OR a Bachelor's degree with 6 years of experience, OR an Associate's degree with 10 years of relevant experience, OR a high school diploma/GED with 12 years of experience in the same fields.

• Proven experience in leading U.S. pharmaceutical marketing, digital initiatives, omnichannel strategies, content development, commercial operations, or transformation projects.

• Solid understanding of AI-driven search, GEO and SEO principles, content architecture, and digital discoverability.

• Direct experience with digital, search, or marketing technology platforms, translating insights into clear marketing and business actions.

• Exceptional cross-functional leadership and influencing abilities across various brands and functions within a matrixed organization.

• Experience in incorporating new digital or marketing capabilities into U.S. brand planning, content development, and launch processes.

• Background in managing agencies, technology vendors, or strategic partners, along with strong communication and change leadership skills.

• Sponsorship for this position is not guaranteed.

🏝️ Benefits

• A comprehensive employee benefits package that includes a Retirement and Savings Plan with generous company contributions, group medical, dental, and vision insurance, life and disability coverage, and flexible spending accounts.

• An annual discretionary bonus program.

• Stock-based long-term incentives.

• Award-winning time-off policies.

• Flexible work models where applicable.