Senior Manager, Field Events, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee the field marketing strategy for a top-of-funnel initiative

• Establish event formats, target audiences, and success metrics

• Create outreach strategies and event experiences designed to attract new prospects

• Utilize account-based marketing principles to pinpoint and engage target accounts

• Construct testing and optimization frameworks for outreach and event formats

• Collaborate with and influence sales leadership across various regions

• Reach alignment on target accounts and secure support for the events strategy

• Hold sales teams accountable for follow-up actions before and after events

• Direct the complete lifecycle of field events targeting both new and existing pipelines

• Oversee strategy, budget management, onsite execution, and post-event pipeline reporting

• Develop repeatable playbooks, invitation strategies, sales enablement kits, and follow-up schedules

• Supervise and mentor event planners and coordinators

• Assess and report on event performance in relation to pipeline and revenue objectives

• Demonstrate ROI to both marketing and sales leadership

• Work closely with Demand Generation, Customer Marketing, Integrated Marketing, Creative, Sales, Business Development, and Marketing Operations

• Travel and perform onsite event tasks, including moving supplies and setting up activations

⛳️ Requirements

• Bachelor’s degree or higher in Marketing or a related discipline

• Over 12 years of overall experience in marketing and events

• At least 5 years of extensive experience in sales-driven field events

• Proven success in establishing a field marketing program from the ground up

• Experience in designing outreach and event experiences that successfully attract new prospects

• Strong proficiency in account-based marketing (ABM)

• Demonstrated experience managing significant program budgets, such as $1M+ annually

• Proven ability to show clear ROI

• Exceptional leadership and influence capabilities

• Experience in gaining trust and fostering alignment with sales leaders outside of your direct report

• Direct experience in managing and mentoring event planners or coordinators

• Ability to think strategically while executing hands-on

• In-depth understanding of SaaS sales cycles and buyer personas

• Strong analytical skills and experience managing pipeline and ROI metrics

• Proficient in using Salesforce and Tableau for tracking attribution and conversion

• Excellent communication skills and a collaborative mindset

• Comfortable in a fast-paced, high-growth environment

• Willingness to engage in physical event tasks, including moving supplies and setting up activations

• Willingness to travel up to 25% annually, including some weekends or after-hours as necessary

• Nice to have: experience with marketing automation or CRM tools like Salesforce or Marketo

• Nice to have: experience launching new programs in a dynamic environment

🏝️ Benefits

• Flexible time off

• Opportunities for learning and development

• Comprehensive onboarding program

• Leadership training for individuals at all levels

• Various programs and events

• Bonusly rewards

• Peer-nominated awards

• Company-paid medical, dental, and vision insurance

• 100% employer-paid options and 90% dependent coverage

• Flexible Spending Account (FSA) and Health Savings Account (HSA)

• 401(k) matching

• Telehealth options, including One Medical memberships

• Parental leave and support

• Up to $20k in fertility services, including IUI and IVF

• Surrogacy reimbursement

• Adoption reimbursement

• On-demand maternity support through Maven Maternity

• Free breast milk shipping through Maven Milk

• Pet insurance

• Legal advisory services

• Financial planning tools

• Annual bonus

• Equity

• Holistic suite of benefits

• Remote work