Senior Manager, Events & Field Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and manage a comprehensive field marketing strategy that encompasses tradeshows, conferences, executive dinners, roadshows, webinars, partner events, customer events, and CaptivateIQ-hosted experiences.

• Collaborate with Demand Generation, Product Marketing, Digital Marketing, Content, Business Development, and Sales to create integrated event campaigns that enhance engagement before, during, and after each event.

• Work closely with Sales leadership to pinpoint priority accounts, territories, and event investments that foster meetings, opportunities, and pipeline growth.

• Assess sponsorships, conferences, and field marketing investments based on their business impact, alignment with target audiences, anticipated pipeline contribution, and return on investment (ROI).

• Craft unforgettable in-person and virtual experiences that enhance brand recognition while delivering measurable business results.

• Establish success metrics and project event performance across registrations, meetings, opportunities, pipeline, and revenue influence.

• Implement repeatable operating processes for pre-event planning, onsite execution, post-event follow-up, and executive reporting.

• Collaborate with Business Development and Sales to ensure prompt follow-up, conversion of meetings, and progression of opportunities after each event.

• Analyze event performance and relay business results, insights, recommendations, and future investment strategies to executive leadership.

• Take ownership of the annual event budget, continually optimizing investments based on performance data and business outcomes.

• Assist in executive engagement strategies, including speaking opportunities, customer meetings, executive dinners, and interactions with strategic accounts.

• Develop scalable processes that enhance planning, cross-functional collaboration, execution, and measurement across the events program.

⛳️ Requirements

• Over 5 years of experience in event marketing, field marketing, or integrated demand generation.

• Demonstrated success in creating field marketing programs that yield measurable pipeline and revenue results.

• Experience in planning and executing conferences, executive events, webinars, customer events, and virtual experiences from concept to execution.

• Strong comprehension of demand generation and the role of events in integrated marketing campaigns.

• Proven track record of working closely with Sales and Business Development to drive meetings, pipeline, and account engagement.

• Established ability to forecast, measure, and communicate event performance through pipeline, opportunity, and ROI metrics.

• Exceptional project management and cross-functional leadership abilities with a knack for influencing stakeholders across Marketing and Sales.

• Strong executive presence with experience in presenting recommendations and business results to senior leadership.

• Highly analytical, capable of making investment decisions grounded in data and business outcomes.

• Experience in managing substantial event budgets and optimizing investments based on performance.

• Self-motivated with excellent organizational skills and the capacity to handle multiple priorities in a fast-paced environment.

🏝️ Benefits

• Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all full-time employees, with approximately 75% coverage for dependents.

• Flexible Time Off: Flexible vacation days along with quarterly mental health days to ensure you have the opportunity to recharge.

• Annual Stipends: Allocated funds for your professional development and caretaking requirements.

• Work Anniversary Bonuses: Annual bonuses to recognize your milestones and contributions to the CaptivateIQ team, increasing with your tenure.

• Retirement Savings (US-Only): A 401(k) plan designed to help you invest in and secure your future.

• Premium Tools: Access to the latest Apple hardware to enable you to perform at your best.

• Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by creating an environment where diverse talent flourishes.