Senior Manager, Enterprise Business Development

This is a fully remote position, open to applicants in Canada.

📋 Description

• Drive contributions to the sales pipeline by creating and implementing outbound campaigns across key verticals, target personas, and geographic regions; construct and oversee outbound sequences using Apollo and similar platforms.

• Monitor and refine essential outbound metrics (including connection rates, response rates, meetings scheduled, and pipeline impact) to enhance messaging and cadence structure continuously.

• Take ownership of the complete lead process, encompassing capture and conversion tracking, with established service level agreements (SLA) and performance reporting for the sales funnel.

• Develop and uphold lead scoring models that align with both marketing and sales, consistently optimizing conversion rates at each stage of the funnel.

• Act as a player-coach: collaborate with SDR team members to formulate and support personalized career development plans. Lead, coach, and nurture a team of SDRs by establishing performance benchmarks, facilitating call reviews, and conducting regular pipeline assessments.

• Function as the internal authority and advocate for excellence in outreach and AI-driven tools. Propel the adoption of advanced automation to enhance outreach sophistication, boost team productivity, and optimize conversion rates throughout the SDR funnel.

• Create and maintain a collection of cold outreach templates (including emails, LinkedIn messages, and phone scripts) specifically designed for various client and contact profiles.

• Develop and oversee SDR incentive programs (such as SPIFs, commissions, and recognition initiatives) and communicate team performance across sales leadership and the wider organization.

• Collaborate with commercial leaders to ensure that lead generation strategies are directly aligned with commercial objectives and revenue priorities.

• Work closely with cross-functional teams, including product marketing, sales operations, and revenue operations, to coordinate cross-functional campaigns, ensure accurate lead attribution, and maintain alignment across the technology stack.

• Attend and represent the company at significant industry events and conferences as part of lead generation duties; plan and implement pre- and post-event outreach campaigns for trade shows and virtual events, monitoring event-sourced pipeline and return on investment (ROI).

⛳️ Requirements

• 7 to 10 years of experience in lead generation, sales development, or demand generation.

• A proven history of building and leading high-performing SDR teams.

• Extensive knowledge of outbound prospecting, sequencing, and messaging strategies.

• Strong understanding of inbound lead management processes and funnel optimization techniques.

• Practical experience with outreach platforms such as Apollo, Outreach, Salesloft, or similar tools.

• Proficient in CRM platforms (Salesforce, HubSpot, or equivalent).

• Familiarity with AI-powered tools for enhancing sales productivity, prospecting, and personalization.

• Experience in a SaaS, managed services, or technology company is preferred.

• Strong data literacy with the ability to create pipeline dashboards and KPI reports.

• Excellent written and verbal communication skills.

• Adept at creating compelling outreach content.

🏝️ Benefits

• Offers Bonus

• 20% annual bonus of base salary, contingent upon the terms and conditions of the annual plan design.