Senior Manager – Emerging Sales

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Drive the expansion of emerging business and non-endemic advertising revenue by discovering new advertiser categories, forming strategic partnerships, and recognizing additional revenue opportunities for Lowe’s Media Network.

• Formulate and take ownership of go-to-market strategies for emerging business and non-endemic segments, which include category prioritization, target account development, value proposition creation, pipeline generation, and revenue forecasting.

• Develop strategic account and partnership plans that align advertiser goals with Lowe’s audience, first-party data, media, content, commerce, and measurement capabilities.

• Identify and foster partnerships with non-endemic brands, agencies, technology platforms, data partners, and other external organizations that broaden Lowe’s Media Network’s reach, capabilities, and revenue potential.

• Lead consultative sales initiatives with both new and existing partners, translating Lowe’s customer insights, media solutions, and business priorities into enticing advertiser opportunities.

• Manage and nurture relationships with clients, agencies, DSPs, and strategic partners through regular communication, business reviews, marketplace education, and proactive opportunity development.

• Create sales narratives, pitch materials, and partnership proposals that effectively communicate Lowe’s Media Network’s value proposition and unique position within the home improvement marketplace.

• Collaborate cross-functionally with media network leadership, merchandising, marketing, legal, finance, data, product, measurement, operations, and strategy teams to launch new business initiatives and partnership models.

• Utilize advanced account mapping across advertisers, holding companies, agencies, and partner organizations to identify decision-makers, budget sources, and investment opportunities.

• Manage mid-size and large-scale enterprise opportunities from prospecting and pre-sale strategy through activation, post-sale analysis, renewal, and expansion.

• Monitor retail media, digital advertising, programmatic, data collaboration, and partnership trends to identify market opportunities, guide innovation priorities, and support scalable growth processes.

• Oversee client and partner satisfaction initiatives for the emerging business and non-endemic sales vertical, ensuring a high-quality, solutions-oriented experience.

⛳️ Requirements

• Bachelor’s degree in Marketing, Advertising, Business, Economics, Communications, Statistics, Engineering, or a related field, or equivalent years of experience in lieu of the educational requirement, if applicable.

• 8 years of experience in digital media sales, retail media, strategic partnerships, business development, omni-channel advertising, agency partnerships, or similar commercial roles.

• 6 years of experience in selling or developing digital advertising solutions, including programmatic media, data-driven media, sponsorships, custom content, audience solutions, or partnership-based revenue models.

• 3 years of leadership experience, which includes managing direct reports or cross-functional teams.

• Experience in developing new business, emerging revenue streams, establishing non-endemic advertiser relationships, or forging strategic partnerships in a media, retail media, advertising technology, or platform environment.

🏝️ Benefits

• Health insurance

• Retirement plans

• Paid time off

• Flexible work arrangements

• Professional development