Senior Manager – Digital Product, Operations

This is a fully remote position, open to applicants in Utah.

📋 Description

• Take ownership of and continuously refine the digital product roadmap for Cotopaxi.com.

• Spearhead cross-functional digital product projects from initial concept to launch and ongoing optimization.

• Develop scalable processes and best practices for digital product creation and continuous enhancement.

• Oversee daily site operations and content administration.

• Enhance the customer journey, conversion rates, onsite search functionality, merchandising, and overall site experience.

• Manage organic visibility across both traditional search methods and AI-driven discovery platforms.

• Generate regular eCommerce performance reports, including results from the Del Dia collection.

• Utilize customer behavior insights, site analytics, and product/category KPIs to determine roadmap priorities.

• Set measurable outcomes and continuously refine digital initiatives.

• Assess and optimize the eCommerce technology framework.

• Oversee relationships with external technology providers and vendors.

• Enhance workflows, tools, tagging systems, standard operating procedures (SOPs), documentation, and team training.

• Assist with planning, forecasting, and managing both operational and capital expense budgets.

• Lead matrixed cross-functional teams and exert influence without direct authority.

• Ensure alignment of digital initiatives and site operations with brand, financial, inventory, and overall business goals.

⛳️ Requirements

• 6-8+ years of experience in eCommerce, digital product management, or site operations.

• Proven track record of leading digital product initiatives from strategy and planning through to launch and optimization.

• In-depth knowledge of eCommerce and digital product principles.

• Experience leveraging customer insights, analytics, and performance metrics to prioritize opportunities.

• Demonstrated project and process management capabilities.

• Proficient in establishing repeatable workflows, managing complex cross-functional projects, developing SOPs, and delivering results on time and within budget.

• Experience with SEO and emerging AI-driven search technologies.

• Familiarity with AEO/GEO, generative search, and AI-powered tools.

• Basic understanding of HTML/CSS, JavaScript, and jQuery.

• Ability to collaborate effectively with Engineering on digital products, integrations, and site functionality.

• Experience managing technology vendors and external partnerships.

• Strong analytical and problem-solving abilities.

• Exceptional skills in cross-functional collaboration and influence.

• Self-motivated, inquisitive, and solutions-focused mindset.

• Authentic connection to Cotopaxi’s mission and values.

• Must possess authorization to work in the U.S.

🏝️ Benefits

• Medical, dental, and vision coverage with HSA, FSA, and DCSA options.

• Company-paid basic life insurance with the option for additional coverage.

• Voluntary short-term and long-term disability insurance available.

• Optional accident and critical illness insurance.

• Company-sponsored employee assistance program.

• Paid time off for volunteering.

• 401(k) plan with employer matching contributions.

• Unlimited responsible paid time off (PTO).

• Summer Fridays.

• Impact Days dedicated to supporting local communities.

• 60% discount on Cotopaxi merchandise.

• Special discounts from partner outdoor and lifestyle brands.

• Opportunities for learning and development.

• Regular in-person and virtual events.

• A values-driven culture that promotes balance, belonging, and purpose.

• Potential for annual bonuses.