Senior Manager – Digital & Performance Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• 🎯 Your role with us: **Strategy & Innovation**

• - Create and execute digital marketing strategies aimed at enhancing brand visibility and driving revenue

• - Design and implement (automated) campaigns throughout the entire patient journey to enhance online presence and conversion rates from initial awareness to the conclusion of treatment

• - Discover emerging digital trends in AI, data analytics, and content automation

• - Collaborate closely with both internal and external creative, technical, and marketing teams

• **Social Media & Email Marketing**

• - Plan, execute, and refine social media initiatives and email marketing campaigns

• **SEO, SEA & AI Visibility**

• - Formulate and apply SEO strategies

• - Plan, oversee, and enhance SEA campaigns

• - Monitor and broaden our brand visibility in AI-driven search tools

• - Conduct analyses of keywords, prompts, and competitors to boost visibility

• **Analysis & Performance Management**

• - Regularly assess key performance indicators (traffic, conversion rate, leads, customer journey) and compile reports

• - Correlate various data points to develop actionable insights

• - Establish data-driven actions and optimization recommendations

• **Website Management & Conversion Optimization**

• - Independently enhance the website: its structure, content, user experience, and loading speeds

• - Establish, maintain, and further develop tracking setups (GTM, GA4, Search Console)

• - Improve user flows and drive targeted conversion optimization

• **Digital Content & Design**

• - Create and design content for the website and social media in partnership with content teams

• - Develop content strategies based on performance evaluations

⛳️ Requirements

• 👤 What you need to bring:

• - A degree in marketing, communications, media management, or a related discipline

• - A minimum of 5 years of experience in digital marketing (DTC or eCommerce), with a focus on performance, SEO/SEA, and website optimization

• - Demonstrated success in formulating and executing marketing strategies, as well as in establishing digital brands

• - Familiarity with conversion optimization and analytics tools, such as Google Analytics

• - Experience with marketing automation tools, CRM, and CMS systems (notably HubSpot, React Bricks)

• - A strong sense of creative understanding for brand representation, design, and visual storytelling

• - Excellent project and stakeholder management abilities

• - Strong analytical skills, with a structured, solution-oriented approach, and a collaborative spirit

• - Proficiency in both written and spoken German and English

🏝️ Benefits

• 💸 **Fair compensation**

You'll receive competitive pay, regular salary evaluations, and the technology necessary to excel in your role.

• 🫶 **Great team**

Become part of a vibrant, interdisciplinary team, enjoying a friendly and supportive work environment — complete with regular on-site team events.

• 👨‍💻 **Remote-first**

Want to work from home? No problem. Prefer to work from our Berlin office? That's great too. We are remote-first — choose the environment that suits you best.

• 🏝️ **30 days off**

Rest is essential. You will receive 30 days off each year: 26 vacation days plus 4 additional mental health days for when you need a break.

• 🦉 **Flexible working hours**

Whether you prefer to start early or later in the day — design your schedule in a way that works best for you.

• 🚀 **You make a difference**

With us, you're not just a passenger — you're at the forefront. Your ideas are valued, and you can truly make an impact.