Senior Manager, Digital and Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with the VP of Marketing on Demand Generation Strategy for New Growth, Client Expansion, and Lifecycle; Take Charge of Execution Across All Channels.

• Develop and Manage Multi-Touch Campaigns that Generate, Nurture, and Convert Qualified Leads Through Direct and Indirect Sales Efforts.

• Implement and Oversee ABM Programs in Collaboration with RevOps, Including the Development of Target Account Lists, Account Planning, and Pipeline Contributions.

• Enhance Brand Awareness and Demand Generation for Client and Consultant Audiences in Partnership with Brand and RevOps Teams.

• Manage Digital Event Support, Including Invitations, Pre- and Post-Event Follow-Up Sequences, and Surveys.

• Oversee All Digital Channels: Paid Social, Digital Advertising, Organic Social, Email, and Website Management.

• Take Full Ownership of the Website: Performance, Content, Conversion Optimization, and Alignment with Campaigns.

• Develop and Lead Paid Media Strategies, Including Execution Frameworks, Testing Rigor, and Performance Accountability.

• Execute Organic Social Strategies in Coordination with Brand and Content Teams.

• Supervise Email Execution, Including Segmentation, Deployment, and Optimization Using HubSpot and Zoho.

• Collaborate with Brand to Transition Search Strategy from SEO to AEO and GEO.

• Design and Conduct A/B and Multivariate Experiments Across Digital Channels; Interpret Results into Clear, Actionable Recommendations.

• Drive Funnel Conversion Optimization from Ad Creative and Landing Pages to Lead Quality and Pipeline Performance.

• Manage Demand Generation and Digital Marketing Reporting; Create Dashboards for Leadership to Provide Clear Insights into Pipeline, Channel Performance, and Funnel Health.

• Define and Monitor KPIs Across the Entire Funnel for Both New Growth and Lifecycle Performance.

• Establish the Marketing Rhythm of Business in Collaboration with RevOps and the VP of Marketing: Set Weekly, Monthly, and Quarterly Cadences Aligned with Growth Objectives.

⛳️ Requirements

• 5 to 7 Years of Experience in Demand Generation or Digital Marketing within a B2B Environment, Preferably at a Growth-Stage Company.

• Proficient in HubSpot; Experience with Zoho and ZoomInfo is Highly Desirable.

• Proven Track Record of Building and Managing Paid Media Programs with Tangible Pipeline Impact.

• Experience in ABM Strategy Development and Execution.

• Possess a Strong Analytical Mindset; Capable of Building Reporting Infrastructure and Translating Data into Strategic Decisions.

• Comfortable Taking Ownership of the Website as a Key Marketing Asset.

• Eager to Learn About AEO/GEO and the Future Direction of Search.

• Player/Coach Mindset; Capable of Setting Direction and Executing Tasks.

• Strong Collaborative Skills; Able to Work Quickly and Communicate Effectively.

🏝️ Benefits

• 100% company-covered single tier medical insurance.

• Paid Time Off (PTO).

• 401(k) plan with matching contributions.

• Dental, vision, life, and disability insurance.