Senior Manager, Demand Generation – Field Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Take full ownership of the entire demand generation funnel from start to finish, encompassing metrics, lead management, and reporting that links all channels to pipeline and revenue.

• Lead the strategic planning and execution across email, paid search/social, webinars, and organic social to enhance the reach of field marketing.

• Create bold and innovative campaigns and content that stand out in a crowded market.

• Manage the complete lifecycle of field events and partner activations, from strategic selection and budgeting to on-site execution and post-event follow-up on pipeline.

• Develop a scalable field marketing playbook that evolves as Inspectorio's event presence expands.

• Systematically integrate AI tools to automate repetitive tasks, produce high-converting copy and creative, analyze data, and personalize outreach at scale.

• Regularly assess new AI-driven marketing technologies to keep our demand generation engine ahead of the competition.

• Establish Inspectorio's demand generation function from the ground up, including processes, tools, and playbooks that adapt with business growth.

• Formulate marketing strategies that align with company-wide revenue objectives, collaborating closely with Sales, Product, and executive leadership.

⛳️ Requirements

• Over 5 years of experience in B2B SaaS marketing, with direct responsibility for demand generation and field marketing initiatives.

• Demonstrated ability to convert field marketing and events into quantifiable, attributable pipeline, with proficiency in metrics such as cost per opportunity and pipeline contribution.

• Extensive experience with digital demand generation channels (email, paid search/social, webinars) complementing field marketing efforts.

• Practical experience utilizing AI tools in daily marketing activities, including automation, content generation, personalization, and data analysis.

• A creative mindset combined with strong analytical skills, capable of presenting campaigns that are both daring and demonstrably effective.

• Excellent cross-functional collaboration abilities, particularly with Sales teams and executive leadership.

• Located in the Americas with the willingness and ability to travel to the USA for events (approximately 20-25%).

🏝️ Benefits

• Unlimited Annual Leave: We prioritize your well-being and trust you to manage your time.

• Flexible Working: Whether from home, a coffee shop, or our global hubs, work where you're most comfortable.

• Project Ownership: You get to lead the initiatives you're passionate about, professionally or socially.

• Grow with us: We're invested in your personal and professional development.

• Global, diverse, and innovative team: Be part of a welcoming community from 30+ countries, where unique perspectives drive innovation.

• Feel at home: Work closely with colleagues who value your voice, share our E.A.C.H. values, and help you be the best version of yourself.

• Celebrate together: Enjoy remote and hub company and team events that strengthen our bonds and build a fun culture.