Senior Manager, Demand Generation

This is a fully remote position, open to applicants in Canada.

📋 Description

• Manage ShareGate's acquisition engine through paid media, AI-enhanced search (SEO and AEO), integrated campaigns, and optimization of conversion rates to generate a qualified pipeline, opportunities, and ARR.

• Predict pipeline, assess funnel performance, pinpoint areas for conversion enhancement, and collaborate with Sales and RevOps to maximize revenue results.

• Oversee demand planning and the execution of integrated campaigns across Marketing, Content, Brand & Identity, Web, Customer Marketing, PR, and GTM Development.

• Distribute demand generation budget across various channels, optimize marketing expenditures, and scale impactful programs.

• Utilize AI for campaign planning, search optimization, reporting, workflow automation, and performance analysis.

• Promote data-driven decision-making, experimentation, forecasting, accountability, and operational excellence.

• Lead a team of marketers specialized in Paid Acquisition and SEO.

• Collaborate with Content, Brand & Identity, Web, Customer Marketing, PR, GTM Development, Sales, RevOps, and Partnerships.

⛳️ Requirements

• Over 8 years of experience in B2B SaaS demand generation or growth marketing with responsibility for pipeline and revenue objectives.

• Experience targeting enterprise IT buyers, especially Microsoft 365 administrators, IT operations, governance, or cybersecurity audiences is advantageous.

• Demonstrated success in developing and scaling acquisition strategies across paid media, SEO, AEO, integrated campaigns, and conversion rate optimization.

• Strong analytical capabilities with experience in pipeline forecasting, marketing performance measurement, and leveraging data for investment decision-making.

• Experience managing a budget exceeding 1M$ CAD.

• Proven ability to collaborate across Marketing, Sales, RevOps, and Partnerships to align strategies and implement integrated go-to-market initiatives.

• Extensive people leadership experience in mentoring, developing, and motivating high-performing marketing teams.

• Exceptional communication and executive presentation skills, capable of influencing stakeholders and translating performance data into clear business recommendations.

• A builder mindset with a focus on action, ownership, accountability, and ongoing improvement.

• Comfortable using AI tools for campaign execution, search optimization, reporting, workflow automation, and enhancing operational efficiency.

🏝️ Benefits

• LTIP program, allowing participation in Workleap's long-term growth.

• RRSP.

• Family health insurance.

• Telemedicine services.

• Annual wellness budget.

• Flexible vacation policy.

• Remote work options, with access to our Montreal office.

• Biannual in-person gatherings.

• Claude access for all employees.