Senior Manager, Demand Generation

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of ShareGate's acquisition engine, overseeing paid media, AI-driven search (SEO and AEO), integrated campaigns, and conversion rate optimization to enhance qualified pipeline, opportunities, and annual recurring revenue (ARR).

• Project pipeline forecasts, assess funnel performance, identify conversion enhancement opportunities, and collaborate with Sales and RevOps to optimize revenue results.

• Direct demand planning and the execution of integrated campaigns across Marketing, Content, Brand & Identity, Web, Customer Marketing, PR, and GTM Development.

• Distribute the demand generation budget among various channels, optimize marketing expenditures, and scale impactful programs.

• Utilize AI for campaign planning, search optimization, reporting, workflow automation, and performance evaluation.

• Encourage data-driven decision-making, experimentation, forecasting, accountability, and operational excellence.

• Manage a team of marketers dedicated to Paid Acquisition and SEO.

• Collaborate with Content, Brand & Identity, Web, Customer Marketing, PR, GTM Development, Sales, RevOps, and Partnerships.

⛳️ Requirements

• Over 8 years of experience in B2B SaaS demand generation or growth marketing, with a record of owning pipeline and revenue goals.

• Demonstrated success in developing and scaling acquisition strategies across paid media, SEO, AEO, integrated campaigns, and conversion rate optimization.

• Strong analytical abilities with experience in pipeline forecasting, marketing performance measurement, and data-driven investment decisions.

• Experience managing a budget exceeding 1M$ CAD.

• Proven ability to partner with Marketing, Sales, RevOps, and Partnerships to align strategies and deliver cohesive go-to-market initiatives.

• Significant people leadership experience in coaching, developing, and motivating high-performing marketing teams.

• Exceptional communication and executive presentation skills.

• A builder mindset characterized by ownership, accountability, and a focus on continuous improvement.

• Proficiency in leveraging AI tools for campaign execution, search optimization, reporting, workflow automation, and operational efficiency.

• Bonus: Experience in marketing to enterprise IT buyers, especially Microsoft 365 administrators, IT operations, governance, or cybersecurity audiences.

🏝️ Benefits

• Long-Term Incentive Plan (LTIP) that allows participation in Workleap's long-term growth.

• RRSP.

• Family health insurance.

• Telemedicine services.

• Annual wellness budget.

• Flexible vacation policy.

• Remote work options, with access to our Montreal office.

• In-person gatherings held twice a year.

• Claude access available for all employees.