Senior Manager, Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with the VP of Marketing to craft and implement ChartHop's demand generation strategy, transforming revenue goals into cohesive marketing initiatives that yield a qualified pipeline.

• Design, implement, and enhance integrated marketing campaigns that resonate with target audiences and produce quantifiable business outcomes.

• Take charge of strategy and performance across vital demand generation channels, including Paid Search, Paid Social, Display & Retargeting, Organic Social, Partner Marketing, Sponsorships, Email campaign strategy, and Referral and advocacy programs.

• Create and expand account-based marketing initiatives that enhance engagement with key accounts, facilitate account progression, and generate qualified opportunities.

• Manage the website as a demand generation tool by boosting visitor engagement and conversion rates.

• Plan and execute virtual and in-person events—such as webinars, executive roundtables, conferences, and customer gatherings—that create pipeline, strengthen customer relationships, and reinforce ChartHop's leadership in the market.

• Leverage data, experimentation, and ongoing optimization to enhance campaign performance, maximize marketing efficiency, and accelerate pipeline development.

• Collaborate closely with Product Marketing, Marketing Operations, Sales, Customer Success, and Product teams to ensure that campaigns are aligned, execution is coordinated, and marketing significantly contributes to company goals.

⛳️ Requirements

• Over 5 years of experience in B2B SaaS demand generation, growth marketing, or integrated marketing, demonstrating a successful history of generating qualified pipeline and supporting revenue growth.

• Proven experience in planning and executing integrated demand generation campaigns across various channels.

• Practical expertise in paid media, account-based marketing (ABM), website conversion optimization (CRO), campaign management, and marketing analytics.

• Strong analytical capabilities with the ability to convert data into actionable insights and consistently enhance performance.

• Familiarity with managing marketing budgets and optimizing channel investments for optimal returns.

• Exceptional project management and organizational abilities, capable of handling multiple priorities in a dynamic environment.

• Excellent collaboration and communication skills, with a track record of effective partnerships across Marketing, Sales, RevOps, Product, and Customer Success teams.

• A builder's mindset—you thrive on problem-solving, experimenting with innovative ideas, and continuously enhancing marketing processes.

• A keen interest in emerging technologies and a passion for integrating AI into contemporary marketing practices.

🏝️ Benefits

• Equity offerings

• $10K bonus