Senior Manager, Customer Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage relationships with key customers and spearhead co-marketing initiatives, including case studies, collaborative webinars, co-presentations, and joint public relations efforts.

• Develop the case study and thought leadership framework to support Sales with proof points and highlight successes in emerging verticals.

• Oversee the customer marketing budget, maintain vendor relationships, and provide reports on program effectiveness and pipeline impact.

• Design and implement programs such as Jump Club, referrals, reviews, and community engagement.

• Establish and facilitate a Customer Advisory Board along with user group activities.

• Create systems for recognition and rewards to transform satisfied customers into public advocates.

• Build and manage a structured customer reference program, encompassing intake, approval, scheduling, and maintenance of references.

• Collaborate with Sales to address reference requests and mitigate potential deal delays.

• Oversee onboarding, adoption, and renewal communication strategies.

• Work alongside Customer Success to develop upsell/cross-sell playbooks, campaigns, and on-site events.

• Prepare QBR support materials and nurture programs at the account level to drive revenue growth.

• Establish the customer marketing function by launching case studies and thought-leadership campaigns, ensuring reference readiness, and scaling advocacy programs.

⛳️ Requirements

• 5+ years of experience in building or scaling a customer marketing function within a high-growth B2B software organization, preferably from an early-stage company.

• Proven ability to create customer marketing strategies and programs, rather than merely executing pre-existing plans.

• In-depth knowledge of customer marketing best practices, including reference and advocacy programs, G2, customer communities, and AI-driven case study and reference development.

• Exceptional communication skills with the ability to create content and foster relationships with senior stakeholders in major enterprise and financial services sectors.

• Demonstrated success in getting Sales, Customer Success, and Legal teams to embrace new programs or processes.

• Experience in a Series A–C company or a similarly dynamic setting is a plus.

• Background in Financial Services or Wealth Management is advantageous.

• Applicants must have legal authorization to work in the United States.

• Candidates should indicate if employment visa sponsorship will be necessary.

🏝️ Benefits

• ISO Equity options

• Uncapped Paid Vacation

• $0 Medical insurance premium for the entire family

• $500 Workspace Setup Stipend

• Dental, vision, & Indemnity coverage

• HSA, FSA, & Dependent Care FSA

• Company-paid Life Insurance

• Tax-free Commuter savings

• 401(k) available