Senior Manager, CRM Campaign Strategy, Insights

This is a fully remote position, open to applicants in Arizona.

📋 Description

• Create CRM marketing strategies that enhance customer acquisition, retention, reactivation, referrals, and the growth of customer lifetime value.

• Identify opportunities for customer segmentation and targeting by utilizing behavioral, demographic, transactional, and geographic data.

• Collaborate with stakeholders and the email team to develop customer contact strategies along with coordinated direct mail and email initiatives.

• Formulate audience, offer, messaging, and contact strategies.

• Suggest testing strategies and optimization plans.

• Monitor customer trends and identify emerging opportunities.

• Oversee direct mail campaigns from initial planning to deployment and measurement.

• Manage audience selection, campaign setup, production timelines, delivery schedules, and post-campaign evaluations.

• Interact with direct mail agencies, printers, data suppliers, and marketing vendors.

• Ensure that campaign deliverables are accurate, timely, and adhere to budget constraints.

• Establish reporting methodologies, KPIs, measurement frameworks, attribution strategies, and performance benchmarks.

• Design and assess control groups, holdouts, incrementality analyses, and performance comparisons.

• Analyze cross-channel performance across direct mail, email, and other CRM initiatives.

• Create executive-ready reports, dashboards, presentations, and recommendation summaries.

• Validate campaign data, calculations, assumptions, and reporting outputs.

• Manage CRM campaign calendars, priorities, timelines, and stakeholder communications.

• Coordinate activities across marketing, creative, analytics, technology, and franchise teams.

• Ensure compliance with brand, legal, privacy, and operational standards.

• Support the implementation of new CRM programs, technologies, tools, and capabilities.

• Maintain documentation, best practices, and operational procedures.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, or a related field.

• Over 7 years of experience in CRM, lifecycle marketing, database marketing, or similar areas.

• Extensive hands-on experience in developing, executing, and assessing direct mail programs.

• Strong knowledge of campaign measurement methodologies, attribution models, testing frameworks, incrementality analysis, and performance analytics.

• Experience in converting campaign results into actionable business insights and recommendations for stakeholders and leadership.

• Proficient in Excel, including pivot tables, lookups, campaign analysis, and data interpretation.

🏝️ Benefits

• Employees have the option to work remotely.