Senior Manager, Creative Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and manage the creative strategy for designated clients and campaigns to ensure alignment with business objectives, marketing goals, audience needs, and measurable results.

• Convert client business goals into actionable communication strategies, messaging, and creative objectives that support both brand and performance priorities.

• Establish trusted relationships with clients and internal stakeholders by providing clear strategic rationale, strong recommendations, and practical creative direction.

• Lead client presentations, pitch support, and strategic discussions within assigned scopes as the primary Creative Strategy lead.

• Enhance and contribute to the development of Creative Strategy templates, processes, and frameworks, including briefs, CABs, audits, testing roadmaps, and performance synthesis.

• Innovate new approaches to creative strategy, including synergies between content and creative strategies, AI-enhanced performance creative, creative analytics, and platform-informed testing.

• Utilize platform, channel, creative performance, and research data to refine creative strategy and enhance performance over time.

• Collaborate closely with Creative Studio, Media Planning, Client Partnership, Analytics, and Communications Planning to ensure that Creative Strategy is integrated into broader campaign planning and execution.

⛳️ Requirements

• 7-10+ years of experience in creative strategy, marketing, brand strategy, advertising, or a related field.

• 3+ years of experience in people management, mentoring, or formal team leadership.

• Strong background in developing campaign strategies, messaging recommendations, creative briefs, testing roadmaps, and performance-informed creative suggestions.

• Minimum of 3 years of client relationship experience, collaborating with in-house or agency creative teams throughout strategy, ideation, production, and review processes.

• Proficiency in analyzing data from platforms such as Meta, TikTok, Snapchat, YouTube, and similar environments to inform creative strategy.

• Familiarity with email, web, display, streaming, social, commerce, and related channels, with an emphasis on innovation and optimization.

• Strong understanding of A/B and multivariate testing methodologies.

• Proven ability to utilize AI tools to enhance personal and team effectiveness, demonstrating sound judgment in validating outputs and managing sensitive data.

• Excellent communication and presentation skills for client-facing roles, including experience presenting to senior stakeholders.

• Bonus: Experience in an agency setting and/or category experience in health and wellness, beauty, ecommerce, retail, apparel, home services, or financial services.

🏝️ Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve the opportunity to rest, recharge, and enjoy life away from work. When you take time for yourself, you're able to bring your best self to work. That's why we offer unlimited paid time off, a fully remote environment, and the flexibility to take time when you need it. Additionally, we provide 20 paid holidays, including multiple long weekends, ensuring you have dedicated time to step away and disconnect. We're proud to offer above-industry-standard work-life balance, consistently rated as one of the most appreciated benefits by Tinuitians year after year.

• Healthcare: Comprehensive Medical, Dental, Vision, Life & Disability, and Flex Spending Accounts.

• Retirement: We match up to 4% of your contributions at 100%.

• Perks and Wellness: Access to Fringe, Forma, unlimited telemedicine and teletherapy at no cost, Thankful giving, and equity opportunities.

• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners receive 12 weeks) following the birth or adoption of a child.

• Learning and Development: On-demand learning, mentorship programs, leadership, and management development programs and resources.