Creative Strategist, E-commerce, Wellness Brand

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Formulate innovative strategies for Meta, TikTok, and various paid social platforms

• Conduct research on customers, competitors, trends, challenges, and purchasing motivations

• Develop concepts, hooks, messaging angles, scripts, and storyboards

• Create detailed briefs for video editors, designers, and UGC creators

• Establish and oversee organized creative testing plans

• Evaluate metrics such as CTR, CPA, CVR, ROAS, and video retention

• Pinpoint successful ads and generate new iterations to enhance performance

• Collaborate with media buyers and the creative production team

• Coordinate creative tests, document results, and extract key insights

• Ensure all messaging adheres to brand and advertising standards

⛳️ Requirements

• Demonstrable experience as a Creative Strategist for DTC e-commerce brands

• Comprehensive understanding of direct-response advertising and performance-driven creative

• Experience in crafting paid social creatives for Meta and TikTok

• Capability to transform research and performance data into actionable ideas

• Proficient in writing hooks, scripts, ad copy, and creative briefs

• Familiarity with UGC, testimonials, problem-solution ads, product demonstrations, and educational content

• Knowledge of e-commerce funnels and customer acquisition strategies

• Excellent analytical, communication, and organizational abilities

• Portfolio or examples of advertisements that yielded measurable results

• Background in women’s health, wellness, supplements, beauty, or personal care sectors

• Experience with Shopify and subscription-based business models

• Acquainted with creative research and analytics tools

• Understanding of health and wellness advertising compliance regulations

🏝️ Benefits

• Competitive salary (USD)

• Work From Home

• Flexible hours