Creative Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the complete creative strategy for a range of clients, focusing on paid social video, as well as static and animation assets across Meta, TikTok, and emerging platforms.

• Establish and refine messaging frameworks based on consumer archetypes, customer psychology, platform behaviors, trends, and performance metrics.

• Convert historical performance data, testing insights, and trends into strategic guidance for video and static advertisements.

• Identify creative opportunities, gaps, and scalable angles for continuous testing and improvement.

• Perform competitive analysis utilizing tools such as Magicbrief, TikTok trend trackers, Meta Ad Library, and similar resources.

• Collaborate with Lifecycle, Copy, and Video teams to formulate cross-channel messaging strategies.

• Evaluate creative performance across client portfolios to detect patterns, insights, and potential opportunities.

• Lead creative performance reporting during internal meetings, transforming data into strategic insights and actionable recommendations.

• Leverage reporting to guide creative direction, testing plans, and the evolution of messaging.

• Work alongside Lifecycle and analytics teams to synchronize creative strategy with media performance.

• Act as the strategic creative lead in client relationships.

• Deliver presentations on creative strategy, messaging choices, performance insights, and recommendations to clients.

• Assist clients in understanding the rationale behind creative direction, testing methodologies, and iteration strategies.

• Balance brand objectives with performance realities while serving as a trusted strategic partner.

• Oversee and mentor junior strategists, editors, and graphic designers.

• Provide strategic feedback to ensure creative execution aligns with the overarching strategy.

• Collaborate with the Creator Manager on content that is on-brand, on-message, and strategically aligned.

• Partner with Lifecycle, brand, and creative leadership to ensure alignment across strategy, execution, and performance.

• Work with design and video teams to ensure visual elements are consistent with strategy and messaging.

• Lead quality assurance for creative assets, reviewing layouts, copy placement, specifications, and brand consistency.

• Manage client approvals and incorporate feedback while maintaining project momentum.

• Present weekly reports to clients on creative strategy, upcoming campaigns, testing insights, and performance trends.

⛳️ Requirements

• 3–5 years of experience in paid social creative strategy, performance marketing, or brand strategy, preferably on the agency side.

• Proven experience in building messaging frameworks and providing creative direction for video and static/animation ads on Meta and TikTok.

• Familiarity with utilizing performance data to inform creative decisions.

• Some exposure to client-facing roles, including presenting strategies, addressing feedback, and managing approvals.

• Ability to interpret performance data and testing insights into clear creative direction.

• Understanding of consumer psychology, archetypes, and platform-specific behaviors.

• Comfortable identifying creative gaps and scalable angles through competitive research.

• Working knowledge of Meta Ads Manager, Meta Ad Library, TikTok Ads Manager, and ideally Magicbrief or similar competitive intelligence tools.

• Strong presentation skills with the ability to articulate the rationale behind creative decisions.

• Experience in cross-functional collaboration with copy, video/design, and lifecycle or media teams.

• Comfortable providing structured feedback to editors/designers regarding creative execution in relation to strategy.

• Some experience in mentoring or providing direction to junior team members; full people management is not required.

• Ability to manage quality assurance and creative approvals while ensuring brand consistency and adherence to platform specifications.

🏝️ Benefits

• Opportunity to work in a dynamic and creative environment.

• Professional development and mentorship opportunities.

• Access to the latest tools and technologies in the industry.

• Competitive salary and benefits package.