Creative Strategist, Paid Ads

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Oversee the creative strategy and testing for 3–5 eCommerce brands across Meta, TikTok, and various paid social platforms.

• Formulate data-driven creative hypotheses, design structured tests, and rapidly iterate to scale successful outcomes.

• Compose clear, actionable creative briefs for creators, editors, and designers, offering precise guidance from hook to CTA.

• Analyze ad performance and creative metrics to uncover successful angles, patterns, and future opportunities.

• Collaborate with Account Managers to link creative insights to campaign KPIs and client reporting.

• Uphold a high standard of creativity while ensuring consistent weekly delivery.

• Accelerate production without compromising clarity or quality.

• Manage the entire creative strategy cycle: hypothesis, testing, learning, and scaling.

⛳️ Requirements

• 1–3 years of experience in developing, optimizing, or directing paid social creative, preferably in eCommerce.

• Proven success in creating work that yields measurable outcomes (CTR, CVR, CPA, ROAS, etc.).

• Strong portfolio showcasing paid social creatives, particularly UGC-style ads for platforms like TikTok and Meta.

• Solid understanding of paid social creative fundamentals: copywriting, hooks, framing, pacing, structure, and storytelling.

• Comfortable collaborating with UGC creators, editors, and designers, providing clear and constructive feedback.

• Analytical mindset with the ability to translate performance data into actionable creative next steps.

• Exceptional communication, organizational, and time-management abilities.

• Experience in running or assisting with creative testing frameworks (preferred).

• Background in agency work or multi-brand settings (preferred).

• Knowledge of eCommerce customer psychology and funnel strategies (preferred).

• Ability to present creative insights to both internal and client-facing teams (preferred).

• Resume and portfolio highlighting top paid social creatives; UGC-style ads are highly encouraged.

• Notes on results-driven performance.

🏝️ Benefits

• 100% remote team with an asynchronous-friendly workflow.

• $500 quarterly stipend for educational courses, workshops, or coaching.

• Direct influence on the growth of dynamic eCommerce brands.

• Significant ownership, rapid growth, and a team that values intelligent experimentation and clear communication.

• Competitive compensation based on experience.