Senior Manager, Content Marketing – B2C

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement a content strategy that aligns with business objectives and caters to the needs of the target audience throughout the customer journey.

• Write, edit, and publish various types of content including long-form articles, blog posts, whitepapers, landing pages, email copy, and social media content, specifically in the financial services sector.

• Build a network of writers and manage the sourcing, oversight, and editing of contract work.

• Utilize SEO and AIO best practices, encompassing keyword research, on-page optimization, internal linking, and structured data application.

• Manage the editorial calendar to ensure a consistent and on-brand publishing schedule.

• Collaborate with subject matter experts, compliance teams, and design professionals to create accurate and polished content.

• Partner with corporate PR and Communications teams to enhance content visibility through earned media channels.

• Monitor and report on content performance metrics, including traffic, rankings, engagement, and pipeline influence.

• Leverage data to guide future content strategies.

• Identify content deficiencies and propose ideas that address audience needs and business objectives.

• Develop forecasts for various channels and pinpoint trends, areas for improvement, and growth opportunities.

• Stay informed about industry trends, technological advancements, attribution tracking, and regulatory changes that may impact marketing initiatives.

• Advocate for A/B testing, explore innovative formats, and pilot conversion strategies.

• Proactively identify opportunities and take action without requiring guidance.

⛳️ Requirements

• Experience in content creation within a consumer-facing (B2C) organization.

• Significant expertise in consumer financial services, including banking, lending, fintech, insurance, wealth management, or related sectors.

• Strong editorial background with skills in clear and concise writing and editing.

• Demonstrated proficiency in SEO and AIO strategies.

• Experience with keyword research and optimizing content for search engines.

• Proficient in using SEO tools such as Semrush, Ahrefs, and Google Search Console.

• Knowledgeable in content management systems.

• Experience in utilizing analytics to evaluate content effectiveness and enhance programs.

• Familiarity with compliance and regulatory aspects of financial services, including necessary disclosures, fair lending language, and FINRA/SEC communication standards.

• A portfolio showcasing published content in the financial services domain.

• A proven growth mindset with a data-driven and creative approach that yields strong business results.

• Results-oriented with a metrics-driven focus.

• Exceptional communication and interpersonal skills.

• Ability to engage effectively with internal teams, external partners, and executive stakeholders.

• Capacity to work autonomously in a fast-paced environment, manage multiple tasks, and meet deadlines.

🏝️ Benefits

• An inclusive culture that reflects our core values.

• Opportunities for professional development and valuable learning experiences.

• Competitive compensation along with comprehensive benefits and rewards programs.

• Support for work/life balance.

• Employee resource groups.

• Social events.

• A diverse and inclusive environment.

• Opportunities for employment and advancement without regard to protected characteristics.