Senior Manager, Category & Omni Insights

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the analysis of category performance metrics (share, ACV, TDPs, velocity, competitive trends).

• Manage the relationship with NielsenIQ, encompassing data access, tools, and governance.

• Convert category trends into actionable opportunities for assortment, pricing, and shelf strategy execution.

• Develop and enhance reporting mechanisms across the organization.

• Provide consistent and reliable performance insights (weekly, monthly, executive dashboards).

• Create, maintain, and publish custom product totals within a syndicated database, enabling the organization to view business metrics relevant to the categories we compete in.

• Remove fragmented reporting and establish a unified narrative across teams.

• Utilize automation and AI tools to enhance the speed, accuracy, and accessibility of reporting.

• Consolidate store, digital, and shopper metrics into a single comprehensive view.

• Identify gaps and opportunities, quantify their potential impact, and prioritize necessary actions.

• Employ advanced analytics to reveal trends and opportunities.

• Facilitate regular business reviews (e.g., quarterly reviews) using the omni scorecard to pinpoint gaps, prioritize actions, and monitor progress with key retail partners.

• Develop tailored category deep dives for prominent retail partners.

• Identify growth drivers, assortment, pricing, and shopper gaps.

• Translate insights into actionable growth strategies.

• Construct customer-ready narratives and quantify impact.

• Analyze shopper behavior at the retailer level, including penetration versus category, repeat rates, and basket dynamics.

• Identify strategies to enhance retention, trade-up, and lifetime value within each retailer.

• Apply shopper insights to shape assortment, merchandising, and customer growth strategies.

• Collaborate with the internal insights team to leverage brand-level shopper insights and translate them into retailer-specific actions.

• Support planning initiatives with forward-looking insights.

• Identify high-opportunity stores, SKUs, and market segments.

• Develop tools and models to assist in decision-making.

• Convert data into clear, actionable recommendations.

• Support customer and leadership presentations.

• Emphasize actionable takeaways ('so what / now what').

⛳️ Requirements

• 7–10+ years of experience in CPG analytics or category management.

• Extensive experience with category analytics (ACV, TDPs, velocity, share).

• Proven ownership of syndicated data (NielsenIQ, Discover, Circana Liquid Data, etc.).

• Demonstrated ability to streamline reporting across teams, creating a single, reliable source of truth.

• Translate data into clear and actionable growth strategies (beyond mere insights).

• Quantify opportunities and assess their potential to facilitate prioritization.

• Experience in developing customer-facing category narratives, including supporting and presenting during line reviews, JBPs, or similar contexts.

• Ability to confidently represent analytics in customer discussions, including explaining, simplifying, and defending recommendations.

• Experience utilizing data, automation, or AI tools to enhance the speed and quality of analysis.

• Strong cross-functional leadership skills across Sales, Category, and eCommerce teams.

• Exceptional communication skills with the ability to distill complex data into clear, compelling narratives.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Basic and optional life insurance.

• Short- and long-term disability protection.

• Flexible spending accounts.

• 401(k) plan with company match.

• Paid parental leave.

• Pet insurance.

• Tuition assistance.

• A generous PTO plan and much more!