Senior Manager, Category Leadership – Convenience Retail

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist Category Leadership with a designated portfolio of Convenience Retail clients, including RaceTrac and Pilot.

• Create customer-specific category insights, recommendations, and growth strategies by leveraging shopper, consumer, customer, and marketplace data.

• Act as a subject matter expert in Convenience Retail, beverage categories, shopper behavior, and marketplace trends.

• Establish relationships with customers and Sales partners to contribute to objective category discussions.

• Aid in annual customer category assessments, Joint Business Planning, and strategic customer planning.

• Identify opportunities and risks related to assortment, space, merchandising, innovation, and shopper engagement.

• Develop comprehensive beverage recommendations aimed at enhancing customer category performance.

• Prepare and present internal and customer-facing presentations regarding category trends, shopper insights, competitive dynamics, assortment, space, and growth opportunities.

• Lead or assist in shopper and category analyses, converting findings into actionable steps.

• Collaborate with Space Strategy and cross-functional teams to assess space and assortment opportunities.

• Influence resources across Sales, Bottlers, Category Leadership, Shopper Insights, RGM, Commercial Strategy, and other teams.

• Manage various customer priorities and projects, concentrating analysis and engagement where they yield the most value.

• Identify relevant learnings and best practices applicable to the broader Convenience Retail portfolio.

⛳️ Requirements

• Bachelor’s degree in Business, Marketing, Finance, Economics, Analytics, or a related discipline.

• 5+ years of experience in CPG, retail, Category Leadership, Category Management, Shopper Insights, Customer Sales, Commercial Strategy, or a similar field.

• Proven experience in utilizing data and insights to impact business decisions.

• Experience collaborating with retail customers or customer-facing commercial teams.

• Advanced analytical skills and proficiency with syndicated data.

• Exceptional communication, storytelling, and influence abilities.

• Strong analytical and problem-solving skills.

• Solid working knowledge of syndicated data sources such as NielsenIQ and Circana.

• Proficient in Microsoft Excel and PowerPoint.

• All applicants must be currently authorized to work in the United States on a full-time basis.

• Must not require The Coca-Cola Company's sponsorship to maintain legal work status in the United States.

• Experience with customer-level, shopper-card, or loyalty data is highly preferred.

• Familiarity with Power BI and/or space-planning tools is a plus.

• An MBA or other advanced degree is preferred.

• 7+ years of relevant CPG or retail experience is preferred.

• Direct experience in Category Leadership, Category Management, Shopper Insights, or Space Management is preferred.

• Experience working with multiple customers or customer teams is preferred.

• Convenience Retail experience is preferred.

• Experience with shopper-card, loyalty, or customer-specific data sources is preferred.

• Experience with assortment, space planning, or planogram tools is preferred.

• Demonstrated ability to independently manage complex analytical and customer-facing workstreams is preferred.

🏝️ Benefits

• Annual incentive reference value of 15%.

• Comprehensive medical, financial, and/or other benefits, depending on the position.

• Inclusive culture with a focus on continuous learning.

• 0% - 25% travel required.

• Relocation assistance is not provided.