Senior Manager, Beef Customer Marketing

This is a fully remote position, open to applicants in Iowa, +13 more states.

📋 Description

• Act as a key leader in the beef segment, collaborating within the Sales, Technical, and Marketing leadership triad.

• Engage with field sales management to stay informed about industry trends, comprehend production-segment dynamics, and collect competitive insights.

• Function as the Sales Subject Matter Expert for the marketing team.

• Convey branded and above-brand marketing strategies to field colleagues and enhance the use of marketing materials.

• Spearhead the creation of marketing resources and materials tailored to segment objectives and field marketing events.

• Become the internal marketing authority on the needs of the field and customers and utilize insights across the portfolio.

• Boost marketing pull-through effectiveness among colleagues.

• Coordinate with the field force, Sales Management, Marketing, Technical Services, Livestock Customer Strategic Value, Strategic Pricing, Finance, Demand Planning, Global Commercial Development, and agencies.

• Track beef industry trends and communicate their implications for demand forecasts.

• Manage the designated A&P budget, ensuring appropriate resource allocation.

• Develop and execute a long-term marketing strategy to foster brand growth in targeted accounts, both for in-line and new launches.

• Construct and update the beef market dashboard on a monthly basis.

• Bring insights from the field to marketing and maintain an updated record of competitive programs.

• Oversee the production of literature, promotional items, advertisements, and other materials for field events.

• Conduct and apply beef market research.

• Collaborate on Beef Optix, serving as its marketing representative.

• Ensure alignment across brand marketing with field sales and technical services.

• Direct the BRD Solutions strategy and agency collaboration.

• Align data-driven customer engagement with beef cross-brand strategies.

• Support customer-facing marketing requests from ABMs, TBMs, and Technical Service Veterinarians and Nutritionists.

• Identify pull-through opportunities, program strategies, and merchandising tactics in conjunction with Retail, Channel Marketing, and National Account teams.

• Enhance the utilization and targeting of available cross-brand marketing resources.

• Improve execution and customer interactions by minimizing barriers and supporting sales meetings.

• Leverage Value Added Services across beef sales and marketing teams.

• Establish processes for delivering compelling technical knowledge to field sales.

• Supervise the effectiveness and deliverables of marketing agencies and external suppliers.

⛳️ Requirements

• A BA/BS degree is required in business or communications.

• 7–10 years of relevant experience in commercial, marketing, sales, or the cattle industry is required.

• Proven success in animal health sales, ideally in the beef cattle sector.

• Experience in animal health, pharmaceuticals, and/or agriculture is preferred.

• Proficiency in computer applications including Windows, Outlook, Word, PowerPoint, Excel, Acrobat Pro, and SAP.

• Strong skills and knowledge in marketing operations and marketing communications.

• A demonstrated history of sales success and an understanding of customer decision-making processes.

• Evidence of budget management skills.

• Exceptional writing, editing, and verbal communication abilities.

• Capability to organize and prioritize multiple projects in a dynamic environment while delivering high performance and quality on deadlines.

• Ability to provide innovative and effective solutions that fulfill marketing objectives and business strategies.

• Skills in collaboration and influencing cross-functional teams.

• Proven strategic thinking and decisive action-taking abilities.

• Demonstrated initiative, resourcefulness, accountability, willingness to embrace challenges, and capability to lead change.

• Willingness to travel over 25% of the time.

• Must be authorized to work in the US for Zoetis.

🏝️ Benefits

• Competitive healthcare benefits.

• Retirement savings options.

• Policies and programs that promote employee well-being.

• Resources for health and financial wellness.

• Support for family and lifestyle needs.

• Commitment to equal opportunity employment.

• Reasonable accommodations for individuals with disabilities.