Senior Manager, Beef Customer Marketing

This is a fully remote position, open to applicants in Iowa, +13 more states.

📋 Description

• Act as a leader in the beef customer marketing sector and engage with field sales management.

• Offer sales expertise to enhance marketing strategies, campaign creation, key messaging, and resource allocation.

• Convey both branded and above-brand marketing strategies to field colleagues.

• Spearhead the development of marketing resources to enhance the effectiveness of marketing initiatives.

• Maintain ongoing communication with the field force, Sales Management, Marketing, Technical Services, Customer Strategic Value, Pricing, Finance, Demand Planning, Global Commercial Development, and agencies.

• Keep track of beef industry trends and communicate the implications for demand forecasting.

• Oversee the assigned A&P budget and resource distribution.

• Develop and execute long-term marketing strategies to foster Zoetis brand growth in targeted accounts.

• Create and present the beef market dashboard utilizing Animalytix, MP Agrilytics, Tableau, Power BI, and related tools.

• Integrate field insights into marketing through the beef marketing PULSE function.

• Monitor competitive programs and pinpoint positioning opportunities.

• Direct the production of literature, promotional items, advertising, and materials for field events.

• Conduct and carry out research on the beef market.

• Collaborate on Beef Optix while representing marketing for the initiative.

• Formulate the BRD Solutions strategy and manage related marketing-agency work.

• Align data-driven customer engagement with cross-brand strategies in beef.

• Support marketing requests from ABMs, TBMs, veterinarians, and nutritionists that engage customers.

• Identify pull-through opportunities, program strategies, and merchandising tactics in collaboration with Retail, Channel Marketing, National Account Managers, and IDSRs.

• Enhance field-force execution and customer interactions by addressing barriers and supporting sales meetings.

• Utilize Value Added Services across beef sales and marketing teams.

• Create processes for delivering compelling technical knowledge to field sales.

• Supervise marketing-agency and external supplier deliverables and capabilities.

• Collaborate with Marketing Communications to manage the assigned A&P budget.

⛳️ Requirements

• Bachelor’s degree required, preferably in business or communications.

• MBA or other relevant advanced degree preferred.

• 7–10 years of relevant experience in commercial, marketing, sales, or the cattle industry required.

• Proven successful sales experience in animal health, ideally in the beef cattle sector.

• Preferred experience in animal health, pharmaceuticals, and/or agriculture.

• Proficient in computer applications such as Windows, Outlook, Word, PowerPoint, Excel, Acrobat Pro, and SAP.

• Strong skills and knowledge in marketing operations and communications.

• Demonstrable record of sales success and comprehension of customer decision-making processes.

• Proven ability in budget management.

• Excellent writing, editing, and verbal communication abilities.

• Capability to organize and prioritize multiple projects in a dynamic environment while delivering high-quality results on time.

• Ability to offer innovative and effective solutions that align with marketing goals and business strategies.

• Proficient in collaborating with and influencing cross-functional teams.

• Demonstrated strategic thinking and decisive action.

• Initiative, resourcefulness, accountability, readiness to face challenges, and capacity to lead change.

• Willingness to travel more than 25% of the time.

• Must have or be able to obtain authorization to work in the US; any sponsorship requirements must be disclosed.

🏝️ Benefits

• Full-time regular position.

• Collaborative and high-performing work environment.

• Opportunities for learning and professional growth.

• Diverse and exciting career pathways.

• Must be authorized to work in the US; sponsorship may be sought at Zoetis’s discretion.